October 31, 2023
PHOTOS
Behind the scenes at Scary Quick: Apple’s keynote occasion shot on iPhone and edited on Mac
On Monday, October 30, at Apple’s Scary Quick particular occasion unveiling the all-new MacBook Professional with the M3 household of chips and 24-inch iMac with M3, there was an unseen star of the present working behind the scenes. The entire presenters, places, and drone footage within the occasion had been filmed utilizing iPhone 15 Professional Max, the popular smartphone for artistic professionals and filmmakers. Led by documentary movie director Brian Oakes, identified for the award-winning Jim: The James Foley Story and Dwelling with Lincoln, Scary Quick put iPhone 15 Professional Max proper in the midst of the motion.
The iPhone 15 Professional Max digicam system provides the most effective video in a smartphone, with its high quality rivaling these {of professional} video cameras. iPhone 15 Professional Max allows creatives to seize in ProRes as much as 4K60 fps to an exterior drive with Apple Log encoding, which permits much more element to be preserved for post-production shade grading. iPhone 15 Professional and iPhone 15 Professional Max are additionally the primary smartphones on the earth to help the Academy Shade Encoding System (ACES), a world customary for shade workflows.
“We had been in a position to get the identical complicated pictures with iPhone 15 Professional Max,” says Oakes. “It’s superb to see that the standard from a tool that’s so small and so moveable can rival a big $20,000 digicam.”
The manufacturing was suggested by Apple’s Jon Carr, a Professional Workflow video specialist whose credit embrace Prime Gun: Maverick and Terminator: Darkish Destiny, and Jeff Wozniak, who has labored on productions together with Transformers: Darkish of the Moon, Avatar, and Iron Man 2. “This yr, iPhone 15 Professional Max was supercharged with the flexibility to document ProRes to an exterior drive, and Apple Log, our taste of a format that all the very high-end digital cameras shoot,” says Wozniak.
“It’s fairly superb how one can put this within the palms of somebody who’s an expert director they usually don’t have to vary their gear — they don’t have to vary any of the issues that they all the time do,” provides Carr.
Capturing footage with a number of iPhone 15 Professional Max units, the crew utilized the mixing between iPhone 15 Professional, the Blackmagic Camera app, and Tentacle Sync, showcasing the true energy of the Apple ecosystem. Linked through Bluetooth, Tentacle Sync drives timecode and allows all units on set — together with Macs and preview screens — to be synced all through the manufacturing. Beastgrip equipment, together with cages and rigs, had been additionally used through the manufacturing.
Right here’s how Scary Quick got here to life behind the scenes.
iPhone 15 Professional Max with the brand new USB-C connector brings an enormous leap in information switch with speeds of as much as 10Gbps with a suitable USB 3 cable. This helps new workflows like ProRes video recording on to an exterior SSD drive, permitting the crew to overview footage in close to actual time and make changes on the fly. In submit, editors may benefit from the upper dynamic vary enabled with Apple Log, bringing much more management and adaptability into shade grading.
Shot underneath the duvet of evening at Apple Park, Scary Quick showcased the enhancements in low-light video efficiency on iPhone 15 Professional Max. With ProRes Log encoding, iPhone 15 Professional Max has much more excessive and low gentle vary than earlier fashions, ensuing general in higher dynamic vary and higher flexibility for shade grading in post-production. “After I first acquired the footage from iPhone 15 Professional Max, I used to be instantly pleasantly shocked,” says Stefan Sonnenfeld, Firm 3’s CEO, who coloured the presentation and has labored on tasks together with Stranger Issues, The Equalizer 3, and Quick X. “The standard of the picture on iPhone 15 Professional Max is unbelievable, and it’s there. And I do know as a result of I’ve finished it and I’ve seen it, and we’re doing this challenge with it.”
Utilizing the Blackmagic Digicam app designed solely for iOS customers, the crew was in a position to leverage the identical interface as Blackmagic Design’s award-winning digital movie cameras, which offered the identical instruments utilized in characteristic movies, tv reveals, and documentaries. Obtainable now without spending a dime on the App Retailer, the app provides digital movie digicam controls to iPhone and helps Apple Log encoding on iPhone 15 Professional Max. “We’ve finished an incredible quantity of labor behind the scenes working with an awesome third-party developer, Blackmagic Design, that has created an unbelievable app that enables us to have big quantities of displays and crew, and all people working how they historically would,” says Carr.
On the set, the crew employed conventional filming methods — even the usage of drones — seamlessly with iPhone 15 Professional Max to seize the scenes and showcase the brand new MacBook Professional. “There’s cranes, there’s dollies, there’s all of the toys that you really want as a filmmaker, and all people’s transferring and has their job to do, and it’s only a very thrilling and full of life atmosphere,” says Oakes.
Reflecting on the unbelievable versatility and ease of use of iPhone, Sonnenfeld says, “I believe what I really like in regards to the iPhone is it allows all people who makes use of it to have entry to unbelievable quantities of knowledge, and with a extremely intuitive working system, in order that whether or not it’s myself or my 7-year-old, anyone can decide it up and just about use it instantly.”
Press Contacts
Renee Felton
Apple
rfelton@apple.com
Apple Media Helpline
media.help@apple.com
