Few artists are as well-known and beloved as Vincent van Gogh. From “Almond Blossom” and “Sunflowers” to his iconic self-portraits and hanging impressionist works, Van Gogh is acknowledged worldwide for his use of daring colours and dramatic brush strokes. Housing the biggest assortment of Van Gogh’s artwork on the earth, the Van Gogh Museum in Amsterdam, Netherlands, is devoted to the work of each the artist and his contemporaries.
Samsung Newsroom sat down with Jordy Howldar, Head of Enterprise Improvement Asia on the Van Gogh Museum, to debate how expertise is preserving Van Gogh’s legacy for future generations and the way the partnership with Samsung Artwork Retailer has enhanced artwork accessibility.
Democratizing Entry to Artwork With Samsung Artwork Retailer
Q: May you give us an outline of your position at the Van Gogh Museum?
As Head of Enterprise Improvement Asia on the Van Gogh Museum, I’m answerable for partnerships and licensing in Asia. My work primarily entails constructing the museum’s presence throughout the Asian market, collaborating with notable manufacturers to broaden attain and managing these partnerships to make sure they align with the values and targets of the Van Gogh Museum.
Q: The connection between Samsung Artwork Retailer and the Van Gogh Museum dates again to 2018. Since then, has the museum modified the way it selects artwork items to characteristic in Samsung Artwork Retailer?
Our method when deciding on artwork items for Samsung Artwork Retailer has advanced since 2018. Now, we fastidiously think about the preferences and tendencies amongst international audiences and purpose to showcase a various assortment of Van Gogh’s work that resonates with totally different cultures and tastes. Through the years, Van Gogh’s artwork has change into immensely fashionable with The Body customers — as each his well-known items and lesser-known works have attracted huge viewership.
Q: What’s the significance of creating Van Gogh’s work accessible to massive audiences by means of a platform like Samsung Artwork Retailer?
Platforms reminiscent of Samsung Artwork Retailer democratize entry to artwork, permitting folks to expertise Van Gogh’s creativity without having to journey. As well as, his items are uncovered to new audiences who may not in any other case have the chance to have interaction with them.
Half a Century of Immortalizing Creative Excellence
Q: How is the Van Gogh Museum celebrating its fiftieth anniversary?
To have fun its fiftieth anniversary, the museum is organizing particular exhibitions, occasions and academic packages to mirror on previous achievements and anticipate future contributions to the artwork world. We encourage everybody to hitch the celebrations by attending our collaborations and exhibitions — such because the one with Pokémon which runs till January 2024. Earlier this 12 months, we held the Sunflower Art Festival to have fun the anniversary.
Q: What are a few of the most memorable or important moments within the Van Gogh Museum’s 50-year historical past?
For our first anniversary, the museum held an exhibition for guests to discover the historical past of the institute. With out the unconditional help from the Van Gogh household, the museum merely wouldn’t exist.
Q: Of the items chosen for Samsung Artwork Retailer, which of them would you advocate customers show on The Body?
The primary could be “Wheatfield Below Thunderclouds,” a hanging portray illustrating a darkish, brooding sky and a golden wheatfield. When displayed on The Body, the dramatic distinction captures the emotional depth and turbulence that Van Gogh initially felt.
Subsequent, I’d advocate “Fishing Boats on the Seashore at Les Saintes-Maries-de-la-Mer.” The colourful blue shades of the ocean and sky juxtaposed in opposition to the colourful boats makes this portray preferrred for The Body. The display screen’s skill to render vibrant colours brings the scene to life, enhancing the portray’s vigorous and dynamic nature.
My third choose could be “Panorama at Twilight,” a portray depicting a twilight sky and rural panorama. The Body’s show precisely captures these refined nuances in colours — making the idyllic piece a chilled addition to any room.
Preserving Legacy With Expertise
Q: How has expertise impacted the Van Gogh Museum since its opening in 1973?
Our mission is to encourage various audiences with the artwork and lifetime of Vincent van Gogh, and we’re at all times trying to find new methods to take action. As such, we’ve included new applied sciences each contained in the museum and on-line to additional protect Van Gogh’s legacy for future generations.
Q: How does The Body elevate the viewing expertise of artwork?
The main target of the museum has at all times been to showcase our expansive Van Gogh assortment. Providing this assortment of masterpieces on The Body offers customers a chance to take pleasure in Vincent van Gogh’s world-famous work from house. After all, we hope folks may also be impressed to return and benefit from the artwork in individual on the Van Gogh Museum in Amsterdam as effectively.
Q: In December, Samsung Artwork Retailer will characteristic a curated Van Gogh assortment referred to as “Van Gogh in Winter.” What can viewers anticipate to see on this assortment?
We’re thrilled to deliver a fastidiously crafted collection of art work to Samsung Artwork Retailer. Every masterpiece — from the vivid “The Bed room” to the serene “Snow-Coated Subject with a Harrow (after Millet)” — encapsulates Van Gogh’s revolutionary use of colour and emotive landscapes.
The “Van Gogh in Winter” assortment provides a novel window into Van Gogh’s world, showcasing his evolution as an artist and his enduring affect on artwork historical past. We invite viewers to immerse themselves in these basic works and expertise Van Gogh’s artwork in a brand new vibrant, digital format.
Q: Are there any upcoming occasions on the museum?
Guests can benefit from the particular “Pokémon x Van Gogh Museum” actions within the museum till January 7, 2024. “Matthew Wong l Vincent van Gogh: Portray as a Final Resort” will then open in early March — a brief exhibition inviting attendees to find the colourful and expressive artwork of Matthew Wong and his inventive reference to Vincent van Gogh.
Go to Samsung Artwork Retailer in The Frame to see extra of the Van Gogh assortment.