It’s all the time thrilling to develop a product and introduce it to the market. At any time when I tackle this problem, I’m wondering if the brand new product will resonate with clients — maybe, it’s going to even develop into a sport changer and influence lives in significant methods.


If we glance extra carefully on the product improvement course of, design makes modern applied sciences shine whereas expertise makes design desires a actuality. Solely when design and expertise are in excellent concord can we develop a product that gives real worth to our customers. Samsung Electronics excels at balancing design with modern expertise, and we frequently attempt to create merchandise that mix seamlessly into our clients’ lives.


To this finish, we now have redefined our design philosophy as we method 2030. “Samsung Design Id 5.0 (DI 5.0): Important∙Revolutionary∙Harmonious”1 is the brand new path that may outline the long run we hope to offer.



Samsung’s Design Philosophy and Its Evolution

Greater than 1,500 designers work at Samsung’s seven international design studios to resolve on a regular basis issues dealing with a variety of consumers, every from a unique tradition or background with distinctive preferences and tastes. On the middle of this effort is Samsung’s design philosophy — “Impressed by People, Creating the Future” — which has not modified since its inception in 1996.


However the best way folks dwell and expertise their lives is continually altering, and we now have needed to refine and evolve our design id to mirror that. “Samsung Design Id 5.0: Important∙Revolutionary∙Harmonious” is the imaginative and prescient that may information us via 2030. Shifting ahead, we’ll proceed to introduce smartphones, TVs, fridges and different merchandise that mirror this new mindset.



ImportantRevolutionaryHarmonious. What Does That Imply?

Important design focuses on the unique intent and objective of the product — to offer an optimized consumer expertise with none pointless components. This yr, the most recent Galaxy S24 sequence permits customers to intuitively expertise the features of a cell product with its unified look and skinny bezel. Our TVs with Infinity Air Design seem to drift in mid-air for extra immersive viewing. Alternatively, our all-in-one washer and dryer maximizes house effectivity via a minimalist design.


Revolutionary design brings useful modifications — not merely novelty — to our clients’ lives. Examples embrace a TV that mechanically upscales low-resolution pictures to 8K degree utilizing AI expertise; an AI-based robotic vacuum cleaner that mechanically acknowledges flooring kind, objects and dwelling areas for optimum cleansing; and a Stay Translate characteristic that helps smartphone customers overcome language obstacles via real-time translation. These merchandise all merge innovation with creativity.


Harmonious design embodies the will to unify merchandise and other people with society, the surroundings and different human values. SmartThings improves comfort by integrating and connecting merchandise for customers to regulate remotely. In the meantime, Music Body, a customizable frame-shaped speaker, blends into any inside. Designs that create concord between merchandise and clients’ each day lives — fairly than designs that announce their very own existence — are the type we are going to proceed to pursue.



A Way forward for Infinite Potentialities

At Samsung, that is our dedication — to be trustworthy to our important objective, innovate endlessly and create designs that harmonize with our customers’ lives. We goal to empower clients across the globe and enrich their lives by providing significant experiences, it doesn’t matter what Samsung merchandise they select.


At Milan Design Week 2024, we’re presenting the exhibition “Newfound Equilibrium” to showcase an inspiring imaginative and prescient for a greater future — one which achieves the suitable stability between people and expertise. Be part of us on April 16 for a way forward for infinite potentialities.



1 Historical past of Samsung’s Design Identities
Design Id 1.0 (2001-2005): Simplicity with Resonance
Design Id 2.0 (2006-2010): Create an Emotional Journey
Design Id 3.0 (2011-2018): Make It Significant
Design Id 4.0 (2019-2022): Be Daring. Resonate With Soul.
Design Id 5.0 (2023-2030): Important∙Revolutionary∙Harmonious.

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