Apple debuts iPhone 15 and iPhone 15 Plus

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October 3, 2023

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September 12, 2023

PRESS RELEASE

Apple debuts iPhone 15 and iPhone 15 Plus

An enormous leap ahead for iPhone with a beautiful new design that includes a sturdy, color-infused again glass and new contoured edge; the Dynamic Island; a 48MP Essential digicam with 2x Telephoto; and USB‑C

CUPERTINO, CALIFORNIA Apple at the moment introduced iPhone 15 and iPhone 15 Plus, that includes an industry-first color-infused again glass with a shocking, textured matte end, and a brand new contoured edge on the aluminum enclosure. Each fashions function the Dynamic Island, and a complicated digicam system designed to assist customers take unbelievable images of on a regular basis moments of their lives. A strong 48MP Essential digicam permits super-high-resolution images and a brand new 2x Telephoto possibility to present customers a complete of three optical zoom ranges — like having a 3rd digicam. The iPhone 15 lineup additionally introduces the subsequent technology of portraits, making it simpler to seize portraits with nice element and low-light efficiency. Constructing on Apple’s progressive satellite tv for pc infrastructure, Roadside Help by way of satellite tv for pc can join customers to AAA if they’ve automotive hassle whereas off the grid. With A16 Bionic for highly effective, confirmed efficiency; a USB‑C connector; Precision Discovering for Discover My associates; and industry-leading sturdiness options, iPhone 15 and iPhone 15 Plus symbolize an enormous leap ahead.

iPhone 15 and iPhone 15 Plus will likely be obtainable in 5 gorgeous new colours: pink, yellow, inexperienced, blue, and black. Pre-orders start Friday, September 15, with availability starting Friday, September 22.

“iPhone 15 and iPhone 15 Plus symbolize an enormous leap ahead with thrilling digicam improvements that encourage creativity, the intuitive Dynamic Island, and options like Roadside Help by way of satellite tv for pc that make an actual distinction in customers’ lives,” stated Kaiann Drance, Apple’s vp of Worldwide iPhone Product Advertising. “We’re additionally pushing the ability of computational images to new ranges this yr with a 48MP Essential digicam that includes a brand new 24MP default for super-high-resolution images, a brand new 2x Telephoto possibility, and next-generation portraits.”

A Stunning and Sturdy Design with an Superior Show

Obtainable in 6.1-inch and 6.7-inch show sizes,¹ iPhone 15 and iPhone 15 Plus function the Dynamic Island, an progressive technique to work together with necessary alerts and Reside Actions. The elegant expertise fluidly expands and adapts so customers can see the subsequent route in Maps; simply management music; and, with third-party app integrations, get real-time updates on meals supply, journey sharing, sports activities scores, journey plans, and extra. The Tremendous Retina XDR show is nice for watching content material, streaming Apple Health+ exercises, and enjoying video games. Peak HDR brightness now reaches as much as 1600 nits so HDR images and movies look higher than ever. And when it’s sunny, peak out of doors brightness reaches as much as 2000 nits — twice as brilliant because the earlier technology.

Each fashions function a classy new look that’s constructed to final. For the primary time in a smartphone, shade is infused all through the again glass, creating 5 stunning colours. The again glass is strengthened with an optimized dual-ion alternate course of earlier than being polished with nanocrystalline particles and etched to create an expensive, textured matte end. A brand new contoured edge on the aerospace-grade aluminum enclosure feels even nicer in customers’ fingers, and the Ceramic Protect entrance cowl continues to be more durable than some other smartphone glass. With a water- and dust-resistant design² and industry-leading sturdiness options, iPhone lasts and holds its worth longer than some other smartphone. Plus, the inner design supplies highly effective sustained efficiency, whereas enhancing ease and affordability of repairs.

A Highly effective Digicam to Seize Each Second in Tremendous-Excessive Decision

The superior digicam system on iPhone 15 and iPhone 15 Plus helps customers seize on a regular basis moments and cherished recollections. A 48MP Essential digicam shoots sharp images and movies whereas capturing superb particulars, with a quad-pixel sensor and 100% Focus Pixels for quick autofocus. Utilizing the ability of computational images, the Essential digicam provides customers a brand new 24MP super-high-resolution default, providing unimaginable picture high quality at a sensible file dimension splendid for storing and sharing. By intelligently integrating {hardware} and software program, a further 2x Telephoto possibility provides customers three optical-quality zoom ranges — 0.5x, 1x, 2x — for the primary time on an iPhone dual-camera system.

Subsequent-generation portraits on iPhone 15 and iPhone 15 Plus function sharper element, extra vivid colours, and improved low-light efficiency. For the primary time, customers can take portraits with out having to change to Portrait mode. When there’s an individual, canine, or cat within the body, or when a person faucets to focus, iPhone routinely captures depth data, so customers can flip images into gorgeous portraits later within the Pictures app on iPhone, iPad, or Mac. For larger inventive management, customers may alter the main focus level after the photograph has been taken. Taking pictures at night time will get higher with enhancements to Evening mode, together with sharper particulars and extra vivid colours. When lighting is brilliant or uneven, new Good HDR captures topics and the background with extra true-to-life renderings of pores and skin tones, whereas making certain images have brighter highlights, richer midtones, and deeper shadows when considered within the Pictures app. This superior HDR rendering can be obtainable to third-party apps, so pictures can look even higher when shared on-line. These enhancements profit the 48MP Essential digicam, Extremely Extensive digicam, and TrueDepth entrance digicam.

A16 Bionic: Confirmed, Highly effective Efficiency

The quick and environment friendly A16 Bionic chip brings confirmed efficiency to iPhone 15 and iPhone 15 Plus, powering the Dynamic Island, computational images capabilities, and extra. With two high-performance cores that use 20 % much less energy and 4 high-efficiency cores, the 6-core CPU is quicker than the earlier technology and simply handles intensive duties whereas delivering extraordinary battery life. The 5-core GPU has 50 % extra reminiscence bandwidth for clean graphics when streaming movies and enjoying video games. A brand new 16-core Neural Engine is able to almost 17 trillion operations per second, enabling even sooner machine studying computations for options like Reside Voicemail transcriptions in iOS 17 and third-party app experiences — all whereas defending essential privateness and security measures utilizing the Safe Enclave.

Expanded Security Capabilities for Peace of Thoughts

The iPhone 15 lineup presents essential security capabilities to supply help when it issues most, together with Crash Detection³ and Emergency SOS by way of satellite tv for pc.⁴ Presently obtainable in 14 international locations and areas on three continents, Emergency SOS by way of satellite tv for pc has made a major affect in customers’ lives. This groundbreaking security service will come to Spain and Switzerland later this month.

Constructing on this progressive satellite tv for pc infrastructure, iPhone 15 and iPhone 15 Plus introduce Roadside Help by way of satellite tv for pc. Starting within the U.S., when a person has automotive hassle and mobile and Wi-Fi protection should not obtainable, they’ll now connect with AAA, the nation’s largest roadside help supplier.⁵ An intuitive interface, together with a brief questionnaire to seize necessary particulars, will transmit the data by way of satellite tv for pc so AAA can message with the person instantly and dispatch assist to their precise location. Entry to Roadside Help by way of satellite tv for pc will likely be included totally free for 2 years. Service is roofed in accordance with AAA membership, however can be obtainable individually for nonmembers.⁶

Highly effective Connection Capabilities

The iPhone 15 lineup presents handy new methods to cost, discover associates in busy locations, and keep related whereas touring. Each fashions use a USB‑C connector, a universally accepted normal for charging and transferring knowledge, permitting the identical cable to cost iPhone, Mac, iPad, and the up to date AirPods Professional (2nd technology). Customers may cost AirPods or Apple Watch instantly from iPhone with the USB‑C connector.⁷ Each fashions help MagSafe and future Qi2 chargers for wi-fi charging.

Each fashions function the second-generation Extremely Wideband chip, enabling two iPhone gadgets with this chip to attach at 3 times the vary as earlier than. This opens up a brand new means to make use of Precision Discovering for Discover My associates, so iPhone 15 customers can share their location and discover one another, even in crowds. Precision Discovering is constructed with the identical privateness protections that customers have come to belief in Discover My.⁸

iPhone 15 fashions proceed to ship a high-quality, superfast 5G expertise⁹ and improved audio high quality on cellphone calls, together with these made on FaceTime or third-party apps. Sound high quality will get even higher when customers choose Voice Isolation to come back by way of loud and clear, even when they’re someplace noisy.

iPhone 15 and iPhone 15 Plus have eSIM, a extra handy and safe different to a bodily SIM card, with help from greater than 295 carriers. When touring the world, customers can keep related by way of inexpensive worldwide roaming plans from their present provider, or buy pay as you go eSIM plans in over 50 international locations and areas, together with Australia, Italy, Thailand, and extra.

That includes iOS 17

iPhone 15 and iPhone 15 Plus function iOS 17,¹⁰making iPhone much more private and intuitive with new capabilities:

The Cellphone app will get main updates with Contact Posters, which permits customers to customise how they seem to their contacts, and Reside Voicemail, which leverages the ability of A16 Bionic to see real-time on-device transcription as somebody leaves a voicemail. Customers may even decide up the decision whereas the caller is leaving their message.

Messages will get a brand new stickers expertise, extra highly effective search, transcription of audio messages, and Test In, which permits customers to routinely notify family and friends once they have made it to their vacation spot safely.

NameDrop provides customers a brand new means to make use of AirDrop to extra simply share contact data by merely bringing two iPhone gadgets collectively. The identical gesture can be utilized to AirDrop content material and extra.

StandBy provides customers a customizable full-screen expertise with glanceable data designed to be considered from a distance when iPhone is on its facet and charging. With help for Reside Actions, Siri, incoming calls, and bigger notifications, StandBy is ideal for a nightstand, kitchen counter, or desk.

iOS 17 delivers many extra updates, together with Journal,¹¹ a brand new app that helps iPhone customers replicate and follow gratitude by way of journaling; enhancements to autocorrect and Dictation; larger safety for Non-public Searching in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Pictures; and rather more.

Higher for the Atmosphere

iPhone 15 and iPhone 15 Plus are designed with the setting in thoughts. As Apple continues to work towards its 2030 objective of creating each product carbon impartial — from design to manufacturing to buyer use — the corporate is prioritizing clear electrical energy throughout your entire provide chain and designing merchandise with recycled and different low-carbon supplies. iPhone 15 and iPhone 15 Plus now use much more recycled content material, with 100% recycled cobalt within the battery and 100% recycled copper in the principle logic board, copper wire within the Taptic Engine, and copper foil within the inductive charger in MagSafe — all firsts for iPhone. Each fashions additionally embrace 75 % recycled aluminum within the enclosure, 100% recycled uncommon earth components in all magnets, and 100% recycled gold within the USB‑C connector in addition to the gold plating and tin soldering in a number of printed circuit boards. The iPhone 15 lineup meets Apple’s excessive requirements for power effectivity and is freed from mercury, PVC, and beryllium. Over 99 % of the packaging is fiber-based, bringing Apple nearer to its objective of utterly eradicating plastic from its packaging by 2025.

To additional scale back affect on the planet, Apple will not use leather-based in any new Apple merchandise, together with iPhone equipment. Apple is introducing a brand new FineWoven Case with MagSafe and FineWoven Pockets with MagSafe, produced from a sturdy and chic microtwill with a tender, suedelike really feel. The fabric is produced from 68 % post-consumer recycled content material and has considerably decrease carbon emissions in comparison with leather-based.

Pricing and Availability

iPhone 15 and iPhone 15 Plus will likely be obtainable in pink, yellow, inexperienced, blue, and black in 128GB, 256GB, and 512GB storage capacities, beginning at $799 (U.S.) or $33.29 (U.S.) per 30 days, and $899 (U.S.) or $37.45 (U.S.) per 30 days, respectively.¹²

Apple presents nice methods to save lots of and improve to the newest iPhone. Prospects within the U.S. can get $200-$650 (U.S.) in credit score once they commerce in iPhone 11 or later and improve to iPhone 15 or iPhone 15 Plus by visiting the Apple Store Online, or at an Apple Retailer location. To see what their machine is value and for phrases and circumstances, prospects can go to apple.com/shop/trade-in.

Prospects can get iPhone 15 for as little as $0 (U.S.) per 30 days once they commerce in an iPhone 11 or later with choose U.S. carriers. For eligibility necessities and extra particulars, see apple.com/shop/buy-iphone/carrier-offers.

Prospects in additional than 40 international locations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.Okay., and the U.S., will be capable of pre-order iPhone 15 and iPhone 15 Plus starting at 5 a.m. PDT this Friday, September 15, with availability starting Friday, September 22.

iPhone 15 and iPhone 15 Plus will likely be obtainable in Macao, Malaysia, Türkiye, Vietnam, and 17 different international locations and areas starting Friday, September 29.

FineWoven Pockets with MagSafe and FineWoven Case with MagSafe will each be obtainable for $59 (U.S.) in 5 new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. Along with an iPhone 15 and iPhone 15 Plus Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe will likely be obtainable for $49 (U.S.) in black, storm blue, clay, mild pink, guava, orange sorbet, cypress, and winter blue.

iOS 17 will likely be obtainable as a free software program replace on Monday, September 18.

Obtainable beginning on September 18, iCloud+ will provide two new plans: 6TB for $29.99 (U.S.) per 30 days and 12TB for $59.99 (U.S.) per 30 days, offering extra storage to maintain recordsdata, images, movies, and extra protected, accessible, and simple to share. The brand new plans are nice for customers with massive photograph and video libraries or these utilizing Household Sharing, and can present entry to premium options, together with Non-public Relay, Cover My Electronic mail, Customized Electronic mail Domains, and HomeKit Safe Video help.

Prospects who buy iPhone 15 and iPhone 15 Plus will obtain three free months of Apple Arcade and Apple Health+ with a brand new subscription.

About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the very best merchandise on earth, and to leaving the world higher than we discovered it.

The show has rounded corners that observe a ravishing curved design, and these corners are inside an ordinary rectangle. When measured as an ordinary rectangular form, the display screen is 6.12 inches (iPhone 15) or 6.69 inches (iPhone 15 Plus) diagonally. The precise viewable space is smaller.
iPhone 15 and iPhone 15 Plus are splash-, water-, and dust-resistant. They have been examined below managed laboratory circumstances, and have a score of IP68 below IEC normal 60529 (most depth of 6 meters for as much as half-hour). Splash, water, and mud resistance should not everlasting circumstances. Resistance may lower because of regular put on. Don’t try to cost a moist iPhone; confer with the person information for cleansing and drying directions. Liquid injury is just not lined below guarantee.
Crash Detection is designed for four-wheel passenger automobile crashes with sure mass, G-force, and pace profiles per extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear collisions, sideswipe, T-bone, and rollover crashes. Crash Detection is offered worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, iPhone 14 Professional Max, Apple Watch Collection 9, Apple Watch Extremely 2, Apple Watch Collection 8, Apple Watch Extremely, and Apple Watch SE (2nd technology).
Emergency SOS by way of satellite tv for pc and Discover My by way of satellite tv for pc are at present obtainable in 14 international locations and areas, together with Australia, Austria, Belgium, Canada, France, Germany, Eire, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.Okay., and the U.S., and will likely be obtainable in Spain and Switzerland later this month.
Emergency SOS by way of satellite tv for pc and Roadside Help by way of satellite tv for pc have been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions comparable to bushes or surrounding buildings.
Roadside Help by way of satellite tv for pc is launching within the U.S. with AAA and is included totally free for 2 years beginning on the time of activation of a brand new iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, or iPhone 14 Professional Max. This satellite tv for pc service requires iOS 17. AAA could cost for roadside help providers. iPhone 15 and iPhone 14 customers who should not AAA members can reap the benefits of Roadside Help by way of satellite tv for pc on a pay-per-use foundation for AAA’s roadside help providers.
iPhone 15 helps 4K at 60 fps HDR video output utilizing a USB‑C Digital AV Multiport Adapter to permit customers to connect with an HDMI show, whereas additionally connecting an ordinary USB machine and a USB‑C charging cable.
Precision Discovering for Discover My associates requires Ultra Wideband and is not obtainable in all international locations or areas. With iOS 17, Precision Discovering will likely be obtainable to iPhone 15, iPhone 15 Plus, iPhone 15 Professional, or iPhone 15 Professional Max.
A knowledge plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling can be found in choose markets and thru choose carriers. Speeds are primarily based on theoretical throughput and fluctuate primarily based on website circumstances and provider. For particulars on 5G and LTE help, prospects can contact their provider or go to apple.com/iphone/cellular.
Some options will not be obtainable for all international locations or all areas. View an entire listing at apple.com/ios/feature-availability.
Journal is coming in a software program replace later this yr.
Pricing for iPhone 15 and iPhone 15 Plus features a $30 connectivity low cost that requires activation with AT&T, T‑Cellular, or Verizon. Obtainable to certified prospects and requires 24-month installment mortgage once they choose Residents One or Apple Card Month-to-month Installments (ACMI) as cost kind at checkout at Apple. Prospects want to pick out AT&T, T‑Cellular, or Verizon as their provider once they try. An iPhone bought with ACMI is all the time unlocked, so prospects can swap carriers at any time. Topic to credit score approval and credit score restrict. Taxes and transport should not included in ACMI and are topic to their card’s variable APR. Further Apple Card Month-to-month Installments phrases are within the Apple Card Customer Agreement. Further iPhone Funds phrases are here. ACMI is just not obtainable for purchases made on-line at particular storefronts. The final month’s cost for every product would be the product’s buy worth, much less all different funds on the month-to-month cost quantity. ACMI financing is topic to alter at any time for any purpose, together with however not restricted to installment time period lengths and eligible merchandise. See support.apple.com/kb/HT211204 for details about upcoming adjustments to ACMI financing.