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January 17, 2024
PRESS RELEASE
Apple Hongdae to welcome its first prospects this Saturday, January 20, in South Korea
The seventh retailer within the nation welcomes the neighborhood with a particular At present at Apple session that includes hip-hop artist Beenzino
SEOUL, SOUTH KOREA Apple at this time previewed Apple Hongdae, the seventh retail retailer in South Korea and the a hundredth Apple Retailer location within the Asia-Pacific area. Situated within the heart of a bustling college neighborhood in Seoul, Apple Hongdae will provide an thrilling house for college students, their households, and the local people to find and store Apple’s unbelievable lineup of services and products, obtain distinctive assist from extremely educated staff members, and take part in free At present at Apple periods to learn to get probably the most out of their merchandise.
“We couldn’t be extra excited to carry our prospects in Korea one thing particular initially of the yr with the opening of the all-new Apple Hongdae,” mentioned Deirdre O’Brien, Apple’s senior vp of Retail. “Combining the most recent in Apple expertise with the inventive ardour of the local people, this new retailer will construct on the extraordinary connection we’ve got with our prospects in Korea. Our staff members are excited to welcome in prospects and assist them uncover the most recent in our services and products, together with the iPhone 15 lineup.”
Apple Hongdae has almost 100 knowledgeable retail staff members prepared to assist prospects discover and get their arms on the most recent Apple merchandise, together with the most recent iPhone 15 lineup; the brand new Mac lineup with the M3 household of chips; the Apple Watch lineup, that includes Apple’s first-ever carbon impartial merchandise; in addition to the Lunar New Yr special-edition AirPods Professional debuting in South Korea and celebrating the Yr of the Blue Dragon.
Simply in time for again to highschool, college students and households can save on a Mac or iPad with Apple Training Pricing accessible completely by Apple Retail. Moreover, eligible prospects can reap the benefits of the faculty pupil provide operating by March 13 and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple Hongdae shall be an thrilling hub for the following technology of creators to learn to get probably the most out of their units and unlock their potential by At present at Apple. To create an area for studying and a extra personalised buyer expertise, the shop provides a roundtable setting the place attendees can learn the way to get began on their new units, uncover options on the most recent Apple merchandise, or be part of periods centered on a variety of matters.
From January to March, Apple is internet hosting a sequence of free At present at Apple periods for college students to attempt Mac and iPad and study new abilities that improve their creativity and assist them excel of their research. As a part of the Carry on Faculty with Apple sequence, college students can join 4 workshops led by Apple Creatives, accessible at Apple Hongdae and all different Apple Retailer areas throughout Korea:
- Create Highly effective Displays in Keynote with Mac
- Create Personalised Paperwork in Pages with Mac
- Create Impactful Spreadsheets in Numbers with Mac
- Rework Your Lecture Notes with iPad
Members can register now for Today at Apple sessions.
Starting January 20, day by day at 5 p.m., prospects can even drop right into a brand-new At present at Apple Pop-Up Studio that includes iconic hip-hop artist and entrepreneur Beenzino. By means of the session, Discover Freeform on iPad, prospects can acquire concepts, artwork, photographs, and extra for their very own 2024 imaginative and prescient boards utilizing Freeform. Moreover, the session will tease inspiration behind the artist’s single “Prepare,” newly launched in Spatial Audio and solely accessible on Apple Music. This session is completely accessible at Apple Hongdae and can run by the month. Beginning February 9, the session shall be accessible throughout shops in all of South Korea, Japan, and Australia as a part of the Carry on Faculty with Apple marketing campaign.
As a part of Apple’s environmental dedication, Apple Hongdae is designed with bio-terrazzo flooring that makes use of plant-based supplies, together with an acoustic material wall and ceiling panels. Like all Apple amenities, the situation runs on 100% renewable vitality and is carbon impartial. Apple Hongdae includes a devoted Apple Pickup station, making it straightforward for patrons to gather purchases they’ve made on-line at a time that’s handy for them.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. Since then, Apple has expanded its presence within the nation by opening shops in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple additionally launched the Apple Developer Academy in Korea — already producing its second class of graduates — and the Apple Manufacturing R&D Accelerator to offer free instruments and coaching applications for small- and medium-sized companies throughout the nation. Apple can be actively partnering with quite a few Korean artists in various industries: Final yr, the corporate launched a Shot on iPhone music video for the music “ETA” by in style Ok-pop group New Denims, following a 2022 Made on iPad music video for hip-hop artist Jay Park’s music “Chew.”
The staff at Apple Hongdae will welcome its first prospects on Saturday, January 20, at 10 a.m.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the very best merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Brian Bumbery
Apple
Pia Fontes
Apple
Apple Media Helpline
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