January 16, 2024
PRESS RELEASE
Apple previews new leisure experiences launching with Apple Imaginative and prescient Professional
Customers can flip any house into a private theater, take pleasure in greater than 150 3D films, and expertise the way forward for leisure with Apple Immersive Video
CUPERTINO, CALIFORNIA Apple in the present day introduced a collection of groundbreaking leisure experiences that will likely be out there on Apple Vision Pro starting Friday, February 2. With extra pixels than a 4K TV for every eye, mixed with a sophisticated Spatial Audio system, Imaginative and prescient Professional permits customers to look at new reveals and movies from prime streaming providers together with Apple Originals from Apple TV+, transport themselves to beautiful landscapes with Environments, and luxuriate in all-new spatial experiences that had been by no means doable earlier than, like Encounter Dinosaurs.
“Apple Imaginative and prescient Professional is the final word leisure system,” stated Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “Customers can flip anywhere into the most effective seat in the home, take pleasure in private concert events and adventures with Apple Immersive Video, work together with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the floor of the moon utilizing Environments. It’s not like something customers have ever seen earlier than and we will’t await them to expertise it for themselves.”
“At Disney, we’re always looking for new methods to entertain, inform, and encourage by combining distinctive creativity with groundbreaking expertise to create actually exceptional experiences,” stated Bob Iger, The Walt Disney Firm’s CEO. “Apple Imaginative and prescient Professional is a revolutionary platform that can deliver our followers nearer to the characters and tales they love whereas immersing them extra deeply in all that Disney has to supply. We’re proud to as soon as once more be partnering with Apple to deliver extraordinary new Disney experiences to individuals world wide.”
Breakthrough Applied sciences Energy the Final Leisure System
To offer an immersive viewing expertise with sensible coloration and extraordinary readability, Apple Vision Pro contains a pair of ultra-high-resolution micro-OLED shows that pack a mixed 23 million pixels with extensive coloration, excessive dynamic vary, and Dolby Imaginative and prescient. The brand-new R1 chip streams photos to every show each 12 milliseconds — 8x quicker than the blink of a watch — whereas the M2 chip delivers breakthrough, power-efficient efficiency throughout its CPU, GPU, Neural Engine, and different customized applied sciences. Imaginative and prescient Professional helps two hours of normal use, as much as 2.5 hours for video playback, and all-day use when the exterior battery is linked to energy with a USB-C charging cable.
Apple Imaginative and prescient Professional sounds nearly as good because it appears to be like with a sophisticated Spatial Audio system that gives wealthy sound. Twin-driver audio pods beam Personalised Spatial Audio to every ear1 — with help for Dolby Atmos and Lossless Audio — whereas additionally permitting listeners to listen to what’s occurring round them. Audio ray tracing analyzes the acoustic properties of a person’s environment to optimize sound for his or her house. For listeners who wish to use headphones with Imaginative and prescient Professional, AirPods Professional (2nd technology) with USB‑C provide the proper expertise, that includes Lossless Audio with ultra-low latency.
Dynamic Apps and Environments in visionOS
visionOS seamlessly blends digital content material with a person’s bodily house to offer an infinite canvas for apps, video games, and different spatial experiences. Apps in visionOS may be positioned anyplace inside a person’s house and scaled to the proper dimension. Customers can even remodel their house with Environments: lovely, dynamic vistas with lifelike soundscapes that may robotically evolve based mostly on the time of day. Customers can open apps inside Environments, to allow them to stream music, audiobooks, or podcasts as they give the impression of being up at a starry night time sky from Yosemite, surf the online from Haleakalā, or settle in for a film throughout a storm on Mount Hood. Customers can regulate the immersion of an Atmosphere, together with the quantity of the ambient sounds, by rotating the Digital Crown on Apple Imaginative and prescient Professional.
visionOS helps a number of applied sciences distinctive to the Apple ecosystem to offer a seamless leisure expertise on Apple Imaginative and prescient Professional. With SharePlay, Imaginative and prescient Professional customers can watch TV reveals and flicks, hearken to music on Apple Music, and play video games from the App Retailer and Apple Arcade with customers on different Apple units, together with iPhone, iPad, Mac, and Apple TV. visionOS additionally introduces a number of new options and applied sciences distinctive to Imaginative and prescient Professional: Customers can allow Journey Mode to stabilize visuals to be used on planes,2 and Visitor Consumer to share particular apps and experiences with household and mates,3 similar to Images or Safari.
The viewing expertise on Apple Imaginative and prescient Professional is unparalleled: When a person begins watching a video, the lights round them robotically dim because the content material strikes nearer to them. Movies may be positioned anyplace of their house or positioned in an Atmosphere for probably the most cinematic expertise. With Environments, customers can scale movies past the size of their room, so the display screen feels 100 ft extensive, all whereas preserving the body fee and side ratio. And there’s no want for a distant: Customers merely invoke controls with their eyes, palms, or voice.
A Private Theater for TV Exhibits, Movies, Sports activities, and Extra
With the Apple TV app, Apple Imaginative and prescient Professional customers can watch each award-winning Apple Originals from Apple TV+, together with Golden Globe winner Killers of the Flower Moon, the Emmy Award-winning STILL: A Michael J. Fox Film, and the brand new, critically acclaimed restricted collection, Masters of the Air. Customers can even entry MLS Season Move, residence of Main League Soccer, and far more from fashionable streaming apps and channels. The Apple TV app additionally options the Cinema Atmosphere, enabling viewers to rework any house into their private theater. Customers may even select their favourite seat from the ground or balcony, and the entrance, center, or again row.
Customers may also be capable of obtain and stream TV reveals, movies, sports activities, and extra with apps from prime streaming providers, together with Disney+,4 ESPN, NBA, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Pink Bull TV, IMAX, TikTok, and the 2023 App Retailer Award-winning MUBI. Customers can even watch fashionable on-line and streaming video utilizing Safari and different browsers.
With visionOS, builders can leverage the highly effective and distinctive capabilities of Apple Imaginative and prescient Professional to rework the person’s house, making the viewing experiences inside their apps much more immersive. With Disney+, subscribers can watch 1000’s of TV reveals and movies from 4 iconic environments with vivid particulars: the Disney+ Theater, impressed by the historic El Capitan Theatre in Hollywood; the Scare Ground from Pixar’s Monsters Inc.; Marvel’s Avengers Tower overlooking downtown Manhattan; and the cockpit of Luke Skywalker’s landspeeder, dealing with a binary sundown on the planet Tatooine from the Star Wars galaxy.
3D Films Like By no means Earlier than
At launch, Apple Imaginative and prescient Professional customers can watch greater than 150 3D films from the world’s prime studios with exceptional depth wherever they’re, together with all-time favorites and up to date releases, similar to Avatar: The Approach of Water, Dune, Spider-Man: Into the Spider-Verse, and The Tremendous Mario Bros. Film.
Customers can entry 3D variations of eligible films after they grow to be out there to hire or buy from the Apple TV app, and customers who personal or buy films with a 3D version will be capable of entry that model on Apple Imaginative and prescient Professional at no further price. A number of streaming apps, together with Disney+, will provide 3D variations of their newest and hottest films on Imaginative and prescient Professional at launch, and can debut new 3D editions alongside or shortly following normal 2D releases. Customers can watch each 2D and 3D films with Spatial Audio and in an Atmosphere to make the expertise much more immersive.
All-New Immersive Leisure Experiences
With Apple Imaginative and prescient Professional, customers can expertise Apple Immersive Video, a exceptional new leisure format pioneered by Apple. Apple Immersive Video options 180-degree 3D 8K recordings captured with Spatial Audio to move viewers to the middle of a spot, second, or story. At launch, customers can take pleasure in a curated selection of immersive movies and collection on the Apple TV app at no further price:
- Alicia Keys: Rehearsal Room provides a uncommon glimpse into the Grammy winner’s inventive course of with this intimate rehearsal session that includes renditions of her hits “No One,” “If I Ain’t Received You,” and “You Don’t Know My Identify.” Customers can even entry these performances as a particular EP solely on Apple Music when it debuts.
- Journey follows pioneering athletes as they tackle awe-inspiring challenges in a number of the world’s most sensational places. Within the first episode, Highlining, viewers step into skinny air with highliner Religion Dickey as she takes on her greatest problem but: a daring traverse 3,000 ft above Norway’s breathtaking fjords.
- Wild Life takes viewers up shut and private with a number of the most charismatic creatures on the planet to uncover what makes them distinctive, that includes the specialists who know them finest. The primary episode brings viewers into the world’s largest rhinoceros sanctuary the place a former police captain has devoted her life to rescuing, elevating, and rewilding these light giants.
- Prehistoric Planet Immersive: The award-winning Apple Authentic docuseries from Jon Favreau and the producers of Planet Earth returns with an immersive movie that transports viewers into the each day lives of dinosaurs, and follows the struggles and triumphs of those majestic animals amid spectacular surroundings. Prehistoric Planet Immersive whisks viewers alongside a rugged ocean coast the place a pterosaur colony settles in for a day nap, which proves to be something however restful.
Even Extra on the App Retailer and Apple Arcade
Together with all-new immersive experiences, customers can take pleasure in cutting-edge interactive leisure unique to Apple Imaginative and prescient Professional. With Encounter Dinosaurs, a brand new free app developed by Apple and Fairview Portals that ships with Imaginative and prescient Professional, customers can peer into the Cretaceous, a interval greater than 66 million years previous, the place dinosaurs roamed the earth and Mom Nature reigned supreme. Government produced by Jon Favreau and impressed by his award-winning work with Prehistoric Planet, Encounter Dinosaurs makes it doable for customers to work together with big, three-dimensional reptiles as if they’re bursting by their very own bodily house.
With much more to find on the brand-new App Retailer — that includes greater than 1 million apps, over 250 enjoyable video games on Apple Arcade, and brand-new spatial experiences constructed for visionOS — customers will take pleasure in a world of leisure on Apple Imaginative and prescient Professional.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
- Personalised Spatial Audio requires an iPhone with a TrueDepth digicam to create a private profile.
- Apple Imaginative and prescient Professional shouldn’t be used whereas working a transferring automobile.
- When Settings is open, friends could entry some app content material, similar to giant picture attachments, in Messages. A person’s Apple ID settings, Optic ID, passcode, passwords, Apple Pay, Persona, and well being information will likely be restricted whereas Visitor Consumer is enabled.
- With entry to Hulu content material for eligible Disney Bundle subscribers. A Disney+ subscription is required.
Press Contacts
Zach Kahn
Apple
zkahn@apple.com
Apple Media Helpline
media.help@apple.com
