How Samsung Continues To Push Home Experiences to the Next Level [Samsung Home Appliances Core Tech Part 2] – Samsung Global Newsroom


Within the fast-paced world of expertise, ingenuity is the driving power that propels manufacturers into the longer term. Samsung unveiled “Core Tech” at this 12 months’s IFA — shedding gentle on the corporate’s imaginative and prescient for dwelling home equipment and dedication to pushing the boundaries of innovation. Uncover how Core Tech transforms dwelling home equipment and revolutionizes interactions with expertise by means of this three-part sequence.


Samsung Newsroom is taking a more in-depth look to discover the tales behind Samsung Core Tech on this second installment. To unlock the total potential of each dwelling, shoppers require dependable, superior home equipment that enhance comfort and eradicate problem. Samsung has recognized and answered this want with Core Tech, a philosophy comprised of 4 key themes — Excellent, AI-Powered, Versatile Use and Sturdy & Sustainable. By introducing revolutionary applied sciences throughout its wide selection of dwelling home equipment that comply with these key ideas, Samsung ensures that customers optimize their dwelling areas and enrich their properties with unparalleled effectivity and ease.



WindFree™: Cooling Redefined by Custom

A prevalent pet peeve for air conditioner customers is feeling a cold breeze that’s too sturdy when their items are working. To resolve this situation, Samsung has developed a brand-new function impressed by the normal Korean apply of stone ice storage, often called seokbinggo. Primarily an historic type of refrigeration, seokbinggo managed to maintain objects cool with out chilly drafts — making it a super supply of inspiration for this new function.


The WindFree™ air conditioner was efficiently launched in 2015 after 4 years of intensive analysis and improvement. This ‘Excellent’ piece of expertise helps cool rooms gently and evenly by dispersing air by means of greater than 23,000 micro air holes,1 so customers really feel as in the event that they’re floating inside a cool, snug cloud.


▲ WindFree™ cooling – a part of the ‘Excellent’ class – helps you keep comfortably cool with out feeling chilly



AI Cleansing: Meet the World’s First UL-Verified AI-Powered Cordless Stick Vacuum

A vacuum cleaner that works properly on wood flooring however abruptly struggles when it’s moved on carpets leads to an inconvenient cleansing expertise. The Bespoke Jet™ AI, the world’s first UL-verified AI cordless stick vacuum cleaner,2 relieves that form of stress because it optimizes the cleansing mode in response to ground sorts. However the query stays — how does this ‘AI-Powered’ stick vacuum decide what sort of ground it’s positioned on?


The Bespoke Jet™ AI detects brush load and meticulously analyzes the info collected to categorise ground sort. Then, it robotically applies a sensible algorithm to ship the optimum suction energy and brush roll velocity3 tailor-made for the particular cleansing atmosphere.4 The result’s a clear carpet or a shining hardwood ground — guaranteeing peace of thoughts for customers each time.


▲ AI Cleansing represents ‘AI-Powered’ improvements in vacuum cleaners



Auto Open Door: For Everybody’s Flexibility

Why do fridge doorways generally refuse to open? The interior strain of a fridge drops because it chills, producing a suction impact that resists customers’ efforts to open the door. To make opening fridge doorways a breeze, Samsung designed the handy Auto Open Door5 function.


Boasting 27 patents from seven nations, this innovation is a game-changer for many who discover opening fridge doorways to be a problem. Designed for use with one easy contact this considerate function helps make the fridge extra accessible to a wider vary of customers. Created to reinforce the ‘Versatile Use’ of dwelling home equipment, Auto Open Door additionally is useful when customers have their fingers stuffed with groceries.


▲ Auto Open Door helps you open door with much less effort by releasing the seal6 whenever you frivolously contact them, enhancing accessibility and permitting for extra ‘Versatile Use’




Much less Microfiber™ Filter and Cycle: Cut back Microplastics in Drained Water

Microplastics pose a big menace to ocean ecosystems, and round half one million tonnes of microplastics are launched into the ocean from laundry yearly.7


Samsung has constantly thought of the affect of microplastics when researching superior applied sciences and labored along with Patagonia. These devoted efforts led to the introduction of the Much less Microfiber™ Cycle in 2022 and the Much less Microfiber™ Filter in 2023 – a few of the newest additions to Samsung Core Tech’s ‘Sturdy and Sustainable’ class. Each the Much less Microfiber™ Cycle and the Much less Microfiber™ Filter assist cut back microplastic emission within the rinse water.


Samsung has continued its efforts by offering the Much less Microfiber™ Cycle replace by means of SmartThings8 since this previous August9 so customers can simply obtain and run the cycle.


Samsung’s dedication to reducing microplastics emission within the rinse water has gone observed, as evidenced by the Much less Microfiber™ Filter being acknowledged as one in every of TIME’s “The Best Inventions of 2023 in October.


▲ The Much less Microfiber™ Cycle and the Much less Microfiber™ Filter– a few of the newest additions to Samsung Core Tech’s ‘Sturdy and Sustainable’ class – assist cut back microplastic emission within the rinse water


Samsung’s Core Tech has been developed by means of years of devoted analysis — guided by customer-centric research and observations — all with the intention of enriching the day by day expertise of Samsung dwelling equipment customers. Not solely does this philosophy outline the previous, it’s a glimpse of the longer term. Samsung will stay dedicated to creating new options that reimagine person comfort.


Within the upcoming installment of the sequence, Samsung Newsroom will sit down with Moohyung Lee, EVP and Head of R&D Workforce of Digital Home equipment Enterprise at Samsung Electronics to study extra concerning the historical past and ideas that function the driving power behind Samsung Core Tech. So keep tuned!



This options the AR9500T WindFree™ Air Conditioners.
2 In Could 2023 it was the primary cordless stick vacuum cleaner to obtain AI certification from UL Options, a number one unbiased security science group.
3 The comb rotation velocity (rpm) can solely be adjusted when utilizing the Lively Twin Brush.
4 The power to establish totally different cleansing environments will be affected by environmental circumstances.
5 The door robotically opens about 25 mm extensive. If customers don’t open the door additional, it is going to shut robotically after two seconds. Automated closing will not be potential in sure environments.
6 The door robotically opens about 25mm. If you don’t open the door additional, it is going to shut robotically after 2 seconds (computerized closing will not be potential in sure environments).
7 “Style’s tiny hidden secret,” sourced from United Nations Atmosphere Programme (www.unep.org/news-and-stories/story/fashions-tiny-hidden-secret).
8 Obtainable on Android and iOS units. A Wi-Fi connection and a Samsung account are required.
9 Began first from Korea and detailed schedules could range as much as areas, for relevant fashions solely


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