[Interview] Learn How Samsung and Superposition Designed a Modern Hanok Exhibit in the Heart of Seoul – Samsung Global Newsroom


In late October, artwork and expertise followers alike have been handled to a one-of-a-kind exhibition in Seoul, South Korea that includes the newest Bespoke dwelling home equipment.


Understanding evolving consumer wants and preferences, Samsung Electronics’ Bespoke product line boasts superior options and modern, timeless designs good for varied dwelling interiors — from modern flats to “hanoks,” or conventional Korean-style homes. To showcase the flexibility of Bespoke home equipment, Samsung collaborated with Superposition, an artwork furnishings design group, to unveil an progressive exhibit on the Hanok Gallery Jiwooheon in Seoul that reimagined the trendy dwelling.


▲ (Left) Entrance to the “Timeless” exhibit on the Hanok Gallery Jiwooheon. (Proper) Superposition’s “byungpoong” on the “toenmaru,” a slender wood porch, at Jiwooheon.


Samsung Newsroom sat down with Euna Oh, Chief CMF1 Designer at Samsung Electronics, Ahjung Joo, CMF Designer at Samsung Electronics, and Superposition crew members Jeong-Seon Search engine optimization, Solar-Kwang Search engine optimization and Jong-Min Kim to find out how the “Timeless” exhibit seamlessly blended the previous and current.



Excessive-Finish Inside Designs for the Dwelling

The Bespoke Infinite Line™ (Infinite Line™), Samsung’s premium line of home equipment, was the middle of the exhibition. To create a product lineup that was bodily and aesthetically match for contemporary kitchens, the corporate rigorously chosen high-quality, long-lasting supplies and developed a novel CMF that makes use of aluminum and ceramic finishes. As this CMF incorporates recycled supplies, Samsung constructed a group of dwelling home equipment that’s luxurious, visually distinct and eco-conscious — recognizing that fashionable inside design and high-end kitchen ideas incorporate parts from nature.


“Client preferences for dwelling and kitchen interiors shifted fairly drastically in the course of the pandemic, as folks have been spending extra time at dwelling,” stated Chief CMF Designer Euna Oh. “The Infinite Line™ was launched when demand for premium home equipment was fairly excessive.”


“Our timeless steel finishes don’t lose their worth or magnificence over time and we ensured this by working diligently in the course of the improvement course of, which started in 2019. We additionally carried out a radical overview course of to make sure the merchandise might be mass produced,” said CMF Designer Ahjung Joo. “Chopping refrigerator-sized panels of aluminum utilizing CNC2 processing was nearly unprecedented within the dwelling equipment trade. Given its sturdiness and resistance to scratches and dents, aluminum turned the perfect materials for the Infinite Line™.”


▲ (From left) CMF Designer Ahjung Joo and Chief CMF Designer Euna Oh



Visible Influence By Practicality and Usability

A spotlight of the exhibit was the particular collaborative paintings by Superposition that seamlessly blended with the Infinite Line™. Utilizing conventional Korean objects equivalent to “byungpoong” and “duiju,” Superposition furnishings designer Jeong-Seon Search engine optimization reworked fridges and dishwashers into creative items resembling furnishings somewhat than particular person home equipment. “When conceptualizing the exhibit, we needed to deal with the long-lasting worth and usefulness of the Infinite Line™,” he stated.


One of many eye-catching items within the exhibit was “Sea” — an 11-panel display screen depicting pristine white sand that resembled Cera White, the Infinite Line™ end made from ceramic. The display screen included a fridge, freezer and kimchi fridge and linked them utilizing eight digitally drawn illustrations, blurring the traces between artwork and expertise.


▲ “Sea” is created with Infinite Line™ home equipment in Cera White and Superposition’s “byungpoong” as an example white sand on a seashore.


“Once I first noticed the Bespoke Infinite Line™ fridge, I used to be instantly reminded of a white, sandy seashore,” stated Superposition graphic designer Jong-Min Kim. “The Cera White end of the Infinite Line™ fridge was designed to resemble natural textures impressed by nature. I needed to reflect Samsung’s aesthetic, so I used acrylic to emulate waves crashing on a seashore. If you take a look at the 5 overlapping acrylics within the piece, you may nearly really feel the waves.”


▲ (From left) Superposition crew members Solar-Kwang Search engine optimization, Jong-Min Kim and Jeong-Seon Search engine optimization


As well as, the exhibition showcased fashionable kitchen home equipment, equivalent to induction ranges and fridges, built-in with “duiju,” conventional Korean furnishings used to retailer meals. These items have been “Island,” a kitchen island unit combining an Infinite Line™ induction vary and dishwasher, and “Ham,” a built-in that includes an Infinite Line™ fridge and wine cooler. The reveals juxtaposed the fantastic thing about conventional furnishings with the cutting-edge expertise of the Infinite Line™ to show a brand new tackle modern kitchen environments and residential aesthetics.


▲ (From left) The “Island” and “Ham” reveals impressed by the “duiju.”



Evoking Timelessness within the Fashionable Period

Samsung and Superposition share an analogous pursuit when innovating — instilling timelessness into merchandise by combining traditional and fashionable design parts.


“For the Infinite Line™, we reinterpreted vertical design parts that have been utilized in historic Greek architectural columns,” stated Joo. “We additionally utilized supplies that resemble the textures of soil and stone. The Infinite Line™’s easy design and refined look evoke an natural feel and appear that’s ultimate for high-end kitchens.”


▲ (Clockwise from again left) Jong-Min Kim, Jeong-Seon Search engine optimization and Solar-Kwang Search engine optimization from Superposition and Euna Oh and Ahjung Joo from Samsung


“The Infinite Line™ combines pure textures and supplies with fashionable performance. That is much like how Superposition reinterprets Korean paintings utilizing digital artwork and acrylics,” stated Kim. “This collaboration was intriguing as a result of Samsung and Superposition comply with totally different design ideas, but their merchandise really feel similar to each other.”



Mixing Modernity and Custom Throughout the Dwelling

The exhibition superbly showcased the idea of timelessness by exploring the intersection of nature and expertise in addition to the concord between custom and modernity. All through the challenge’s improvement, Samsung and Superposition found similarities with each other — making this creative endeavor extra significant.


▲ (From left) Solar-Kwang Search engine optimization, Jeong-Seon Search engine optimization and Jong-Min Kim from Superposition and Euna Oh and Ahjung Joo from Samsung


“As a result of the Infinite Line™’s design philosophy completely aligned with our imaginative and prescient, this collaboration was pleasurable,” stated Superposition advertising supervisor Solar-Kwang Search engine optimization. “We’re honored to have labored with Samsung and are thrilled to have created this exhibition in partnership.”


Oh mentioned how the exhibit redefined the boundaries of artwork. “Beforehand, I had largely seen the Infinite Line™ in fashionable inside areas,” she stated. “Viewing the Infinite Line™ in a hanok was fairly an attention-grabbing sight and one thing I had by no means imagined. Our collaboration with Superposition delivered a brand new tackle artwork.”


Drawing inspiration from historic structure and artwork, the Infinite Line™ blends the ingenuity of contemporary and traditional designs with the sensible performance customers need. Consequently, Samsung has been capable of create a definite line of high-end home equipment ultimate for any luxurious kitchen.


By this collaboration, Samsung and Superposition demonstrated that modernity and custom can harmoniously coexist side-by-side inside any dwelling.


To be taught extra about Samsung’s Bespoke Infinite Line™, go to: samsung.com/sec/bespoke-infinite-line.



1 Colour, materials and end: Three key parts of product design.
2 Laptop Numerical Management: A producing methodology that makes use of a pc program to exactly course of supplies.


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