[Interview] Samsung and Philips Hue Make Home Entertainment Including Games and Movies More Immersive Than Ever – Samsung Global Newsroom

Samsung Electronics is spearheading the period of “Bringing Calm to Our Linked World,” the place custom-made experiences purpose to reinforce customers’ life in methods by no means earlier than seen. An efficient sensible dwelling ecosystem offers customers limitless alternatives for customized experiences. There at the moment are numerous gadgets which are seamlessly synchronized and simply managed by the TV.

 

According to this aim of seamless connections, Samsung has expanded the hyperconnected expertise by partnering with Signify, previously often called Philips Lighting, to include the Philips Hue Sync TV app into Samsung TVs. These applied sciences work in excellent concord to make content material extra immersive and add a cinematic high quality to any dwelling theater arrange.

 

To dive deeper into the collaboration, Samsung Newsroom sat down with AJ Cho from the CX crew on the Visible Show Enterprise, Samsung Electronics and Yoojin Hong, Product Marketer of Hue at Signify Korea, to share insights into the partnership’s origin and setup tricks to optimize your property leisure expertise.

 

 

 

Business Leaders Create the Final Leisure Expertise

The partnership between Samsung and Signify goes again to 2020. Philips Hue, recognized for its sensible lighting system that enables customers to regulate brightness and coloration, had simply launched the Play HDMI Sync Field in 2019.

 

“We seen how the Philips Hue Play HDMI Sync Field might sync lighting with the brightness and coloration in accordance with the content material being performed on the display screen. This considerably enhanced the viewing expertise in a manner we had by no means seen earlier than,” mentioned Cho. “At that second, we knew we needed to associate with Signify for a collaboration that may make our two merchandise as cohesive as attainable.”

 

“With years of analysis into lighting’s impression on human notion and psychology, Philips developed Hue, a complicated and clever lighting system providing not simply adjustable brightness and coloration temperature, but in addition a spectrum of 16 million colours,” mentioned Hong. “Teaming up with Samsung, a market chief in TV manufacturing, allowed us to take full benefit of our superior lighting system. It was clear to me that this collaboration would result in revolutionary options in dwelling leisure.”

 

 

On account of this partnership, Samsung TVs had been the primary on the earth to help the Philips Hue Sync TV utility. Now, when Philips Hue is paired with a Samsung TV,¹ the content material is not only on the display screen. It envelopes all the room with lighting that harmonizes with every scene in real-time.

 

It’s additionally by no means been simpler to arrange. Merely set up the app from the app retailer, connect the sunshine to the again of your TV and pair the sunshine to the TV. The sunshine might be paired with the TV with out a separate sync field, as an alternative leveraging the Samsung Sensible TV platform.

 

 

“Beforehand, the Sync Field synchronized the lights solely through the HDMI cable. In distinction, the Philips Hue Sync TV app permits content material and the lights to sync. This implies our customers can get pleasure from this characteristic with every thing from streaming providers to video video games,” mentioned Cho. “It’s not solely straightforward to put in but in addition retains the TV setup clear, without having for extra cables.”

 

 

Sensible Lighting Enhances Gaming, Motion pictures, Reside Sports activities and A lot Extra

The Philips Hue Sync TV app helps all kinds of content material, together with each sport and video mode. The app will mechanically use lighting optimized for the sport you’re taking part in or the video you’re watching, synchronized in real-time to the content material.

 



 

“I strongly suggest utilizing the lights on sport mode, which gives immersive lighting primarily based on the style of the sport you’re taking part in,” mentioned Cho. “Whether or not it’s a simulation, FPS(First-Individual Capturing), or racing sport, the additional lighting pulls you in. Gamers can regulate the depth of the sunshine primarily based on their choice as nicely for a extremely custom-made expertise.”

 



 

Philips Hue additionally works nicely with motion pictures or tv reveals. Cho’s private favourite is pairing it with a horror film. “Switching to Video mode with a horror film transforms the room, immersing the viewer in a chilling, ominous ambiance that really elevates the viewing expertise.”

 



 

Avid sports activities followers may even recognize the synergy between Samsung TV Plus² and Philips Hue. This mix turned particularly thrilling with the current launch of the FIFA+ channel³ on Samsung TV Plus. Samsung TV Plus is Samsung’s free, ad-supported streaming TV service. The FIFA+ channel options an in depth assortment of FIFA Originals, archives, and highlights from each males’s and girls’s soccer.

 

Cho famous, “Utilizing Philips Hue really enhances the joys of watching a sport at dwelling. Paired with superior sound and film high quality, the TV and the lighting mixture creates a stadium-like ambiance proper in your front room.”

 

 

Maximizing Realism in Residence Leisure With Philips Hue

There are a variety of key elements which affect how immersive content material on display screen might be. Whereas the importance of image and sound high quality can’t be overstated, Hong believes that lighting is perhaps the ultimate piece wanted to raise the general expertise.

 

 

“Philips Hue harmonizes with Samsung Sensible TV, adjusting its colours in real-time to replicate on-screen content material and maximizing a way of realism on display screen,” mentioned Hong. “Whether or not it’s a film, TV present, or gaming, Philips Hue is ready to exactly catch the adjustments on display screen, intensifying the immersion of the content material.”

 

 

Discover the Excellent Philips Hue Setup for Your Samsung TV

Philips Hue affords a large lineup of choices to swimsuit any dwelling theater arrange. Based mostly on their expertise, Cho and Hong have handpicked particular Philips Hue merchandise designed to optimize the viewing expertise.

 

 

Cho chosen the Philips Hue Play Gradient Lightstrip, which might be connected to the again of a TV. “Just like the way in which totally different colours are combined to make the proper shade of paint, this gentle strip makes use of totally different shades of sunshine to create the specified atmosphere,” mentioned Cho. “With its 45-degree beam angle and seamless connectivity, the Play Gradient Lightstrip permits your content material and lights to be completely in sync.”

 

Hong prefers the Philips Hue Play Gradient Mild Tube. “It’s versatile, straightforward to put in wherever across the TV, and its best energy lies in its customization,” mentioned Hong. “The sunshine tube might be rotated as much as 340 levels, permitting you to direct the lights exactly the place you want it in any setup.”

 

 

¹ The Philips Hue Sync app is offered on Samsung Neo QLED and QLED TV fashions Q60 and above launched after 2022. A software program replace is deliberate for Q70B and Q700B 2022 fashions to help the app by the top of 2023.
² Samsung TV Plus is a free, go-to supply for leisure and sport, out there to Samsung Sensible TV, Cellular and Pill prospects. Samsung TV fashions manufactured after 2016 and cell gadgets with entry to Android 8.0 or greater could have Samsung TV Plus already in-built. In case your machine is suitable, it is possible for you to to obtain it straight from the Galaxy and Google Play retailer. Samsung TV Plus is offered on Samsung Household Hub fridges and the online on choose areas.
³ Samsung TV Plus is just out there in South Korea, UK, Germany, Switzerland, Austria, France, Italy, Spain, The Netherlands, Sweden, Denmark, Norway, Finland, United States, Canada, Australia, New Zealand, India, Brazil and Mexico. The cell app is just out there in South Korea, United States, Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria and India.