Meet the Leaders of Next-Generation 3D Audio Technology – Samsung Global Newsroom


For viewers to take pleasure in content material akin to motion pictures, sports activities video games and stay occasions to the fullest, dwelling TVs not solely want glorious image high quality however spectacular sound high quality as properly. Understanding this, trade leaders are pursuing 3D audio improvement so as to add a deeper stage of immersion to leisure experiences — bringing to life thrilling motion scenes and capturing the quietest particulars of ambient noise.


Put merely, 3D audio makes listeners really feel as in the event that they’re actually in the course of the motion. Sometimes solely supported at particular venues akin to film theaters or recording studios, 3D audio is making its means into houses to present viewers a brand new technique to expertise their favourite content material.


Samsung Electronics’ superior analysis institute Samsung Analysis has been striving to popularize 3D audio since 2020. To this finish, Samsung labored with Google to collectively develop Immersive Audio Mannequin and Codecs (IAMF) — a complicated 3D spatial audio know-how that was adopted by the Alliance for Open Media (AOM)1 in October 2023. Samsung Newsroom sat down with the crew that developed IAMF to listen to the story of how the know-how got here to life.


▲ The Visible Know-how Crew at Samsung Analysis led the event of a normal for audio know-how. (From left) SungHee Hwang, JeongHoon Park and WooHyun Nam



A New Means To Take pleasure in 3D Audio at Residence

Ambient noise exists in all places — from the sound of sneakers scraping on the sidewalk to the mild hum of vehicles driving down the highway. Whereas this noise could appear pointless in media, it’s important in including depth and a way of realness. 3D audio works to seamlessly mix ambient noise with conversations and different sound results to create a extra vibrant and genuine leisure expertise.


“3D audio makes you’re feeling as should you’re actually within the coronary heart of the motion by adjusting the energy, motion and vibrance of the sound,” stated WooHyun Nam from the Visible Know-how Crew at Samsung Analysis. “On this means, viewers are capable of take pleasure in a extra full-bodied sound that captures the 3D points of the world round us.”


▲ SungHee Hwang from Samsung Analysis’s Visible Know-how Crew


Regardless of the benefits of 3D audio, it has been troublesome to use the know-how to dwelling audio units resulting from technological limitations. “3D sound info from content material can’t be interpreted correctly by dwelling audio techniques akin to TV audio system or sound bars, leading to a barely restricted audio expertise that lacks element from the unique content material,” stated SungHee Hwang from the Visible Know-how Crew at Samsung Analysis.


To resolve this, Samsung labored diligently with Google to develop an audio answer that will enable viewers to expertise content material audio as supposed. “If the 3D audio knowledge may be learn by machine producers, they’ll regulate the sound in audio units — permitting for immersive audio experiences with normal TV audio system or sound bars at dwelling,” stated Nam. “By adjusting the audio to match the house machine setting, listeners can expertise audio simply because the creator supposed with none distortions or loss in high quality.”


A uniform normal is required to ship and obtain audio knowledge easily between creators and machine producers. “Samsung and Google’s respective experience in units and content material made the businesses very best companions to create IAMF know-how,” stated JeongHoon Park, Government Vice President and Head of Visible Know-how Crew at Samsung Analysis. “By coming collectively to develop this unprecedented know-how, we’re paving the best way for customers to take pleasure in 3D audio of their houses.”



Three Traits of IAMF Know-how: Vertical Audio, AI-Based mostly Audio and Personalized Audio

IAMF know-how provides three distinct options that improve the audio expertise.


▲ WooHyun Nam from Samsung Analysis’s Visible Know-how Crew


1. Skill To Specific Sound Vertically

Earlier open-source audio codecs solely supported horizontal sound expression. With IAMF know-how, audio can now be expressed vertically in order that sound is more and more multi-directional. “IAMF makes sound extra real looking, by permitting listeners to listen to audio in entrance, behind or to both aspect and in addition above or beneath them,” stated Nam. “As such, when IAMF know-how is utilized to dwelling TV audio system and sound bars, it permits listeners to listen to sounds akin to birds flying over their head on their TVs at dwelling.”


2. AI-Based mostly Scene Evaluation and 3D Audio Results

IAMF makes use of AI and deep-learning know-how to research scenes and emphasize sure points of the content material — adjusting audio ranges for extra enhanced sound all through the viewing expertise. “In TV and movie, there are particular scenes the place the soundtrack or background music is the primary focus,” stated Nam. “IAMF will stability the sound in these situations. Equally, the know-how will fine-tune audio when there may be character dialogue to permit the listener to give attention to the dialog.”


As well as, IAMF know-how offers optimum sound regardless of modifications within the machine setting. “By adjusting the scene evaluation audio knowledge in response to the machine setting, IAMF know-how allows listeners to benefit from the content material’s unique sound high quality on normal dwelling TVs,” he added.


3. Extremely Personalized Audio

Customers will be capable of freely regulate sound in response to their preferences with IAMF know-how. Whether or not viewers need to amplify sound results from an motion scene or improve dialogue, IAMF offers them the flexibleness to customise content material audio for a extra personalised expertise.


▲ IAMF analyzes knowledge from content material and permits viewers to regulate and customise audio settings. When watching a sports activities sport, customers can straight select whether or not to emphasise the commentator’s voice or the sounds of the sport itself.



3D Audio Throughout the Business With Open-Supply IAMF

Open supply is essential to making a unified normal throughout the trade. IAMF is the primary open source-based audio know-how normal adopted by AOM — that means each company and impartial content material creators throughout the trade can entry the know-how and increase its use.


“As a way to enable individuals to freely create content material with 3D audio know-how, associated know-how must be open to all,” stated Nam. “Offering an entire open-source framework for 3D audio, from creation to supply and playback, will enable for much more various audio content material experiences sooner or later.”


Equally, Park highlighted how IAMF know-how can have a big affect on the audio panorama shifting ahead. “As a result of we stay in an period dominated by content material creation, IAMF will assist lead, increase and rework the 3D audio ecosystem,” he stated.



Success Completed By means of Cooperation

Analysis on IAMF started in 2020 and took almost 4 years to finish. By means of a mix of perseverance and laborious work, the crew was capable of obtain success.


“The challenge concerned many days of nonstop work, and there have been occasions after we wanted to work at evening as a result of time distinction between our workplace and Google’s,” stated Hwang. “Regardless of these challenges, I used to be proud ultimately. It was an amazing alternative to work with builders from different nations.”


The groups developed a way of camaraderie alongside the best way and constructed a stable basis of belief and understanding. “A Google worker talked about how this partnership with Samsung has been essentially the most satisfying collaboration he had accomplished up to now,” Park recalled. “We have been capable of accomplish this challenge as a result of our groups trusted one another. I’m very happy with and grateful for our crew members’ efforts and their cooperation.”


▲ JeongHoon Park, Company EVP and Head of the Visible Know-how Crew at Samsung Analysis


Moreover, Park praised every crew member’s distinctive expertise and experience which helped contribute to the creation of IAMF. “WooHyun Nam was instrumental in proposing the know-how improvement concepts whereas SungHee Hwang organized and documented our crew’s concepts in a clear-cut method,” he stated.



A Imaginative and prescient for ‘Samsung Sound’

Upon its launch, the Samsung Analysis crew realized that the standardization of 3D spatial audio marked a brand new period of sound know-how.


“Because of IAMF, we are able to start researching applied sciences that can open up a world of audio prospects,” stated Nam. In step with this, the Samsung Analysis crew is presently creating a complicated model of IAMF know-how that may be utilized to completely different sectors akin to cell units, the metaverse, video video games and extra.


▲ With their mixed efforts and unrelenting persistence, the Visible Know-how Crew at Samsung Analysis was capable of efficiently create a brand new normal for 3D audio.


Given the success of IAMF, the Samsung Analysis crew is motivated to create higher audio know-how for customers. Every of the crew members shared their aspirations for the way forward for 3D audio.


Nam touched on his need to create audio know-how that’s extra immersive. “I wish to create a extra superior 3D audio know-how that makes customers really feel like they’re actually within the scene of a film, TV present or stay occasion,” he stated. “I additionally hope to proceed this analysis till 3D audio is utilized to Samsung’s smartphones.”


Extra broadly, Hwang mentioned how he hopes Samsung will be capable of create unmatched audio know-how that can place it among the many ranks of different main audio corporations. “My aim is to develop a know-how that buyers will be capable of simply distinguish as ‘Samsung Sound’ after they hear it,” he stated. “I’m optimistic that the IAMF normal is a stepping stone towards this dream.”


“My hope is that Samsung’s sound know-how will allow customers to take pleasure in an upgraded audio expertise that’s on par with that of present visible experiences,” stated Park. “I hope that content material creators will make the most of Samsung’s audio know-how to make 3D audio content material accessible. Moreover, we intention to create a supportive setting that allows researchers to tackle daring and thrilling challenges akin to increasing Samsung’s audio know-how.”


Technological requirements akin to IAMF will make leisure extra immersive for viewers throughout the board. The Samsung Analysis crew is paving the best way for improvements that can change the way forward for audio.



1 A non-profit trade consortium fashioned to develop and share know-how for multimedia supply, permitting creators to make the most of the know-how with out worrying about value. It’s operated by an alliance of 38 corporations together with Samsung Electronics, Google, Amazon, Apple and Meta.


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