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Samsung Electronics, a Worldwide Olympic and Paralympic Accomplice, at this time introduced its official theme for the Olympic and Paralympic Video games Paris 2024, ‘Open at all times wins.’ The message articulates Samsung’s perception that with an open thoughts, each new expertise turns into a significant achievement that opens up new views and infinite potentialities. It would function the guts of Samsung’s Paris 2024 program and can be delivered to life in its varied activations main as much as and through the Video games, and thru the outstanding athlete ambassadors of Group Samsung Galaxy, who had been additionally introduced at this time.
“Samsung has championed the Olympic spirit — and has been enabling significant connection — since its very first Olympic Video games in 1988,” stated Stephanie Choi, EVP & Head of Advertising and marketing of Cell eXperience Enterprise at Samsung Electronics. “For Paris 2024, Samsung’s newest innovation and know-how will help the staging of the Video games and can assist ship on its promise to be probably the most open Video games ever. The model’s ‘Open at all times wins’ message displays this alignment of values and can be featured all through Samsung’s Paris 2024 programming.”
Group Samsung Galaxy will function the first voices for ‘Open at all times wins,’ and by sharing their journeys, they may exhibit how Samsung helps athletes and followers speak in confidence to new alternatives by way of its applied sciences. Every athlete on Group Samsung Galaxy, which incorporates British skateboarding star and longstanding model ambassador Sky Brown, is aware of firsthand that an open mindset drives you to victory, in sport and past.
“Samsung has been elevating the Olympic and Paralympic Video games expertise — and supporting athletes — for almost 4 many years,” stated Tony Estanguet, president of Paris 2024. “As we glance to create a ‘Video games Huge Open,’ we’re assured that Samsung’s deep-rooted perception in openness and its revolutionary cell know-how, will play a central position at Paris 2024. Collectively, we’ll proudly interact, encourage and improve the Olympic and Paralympic Video games for athletes and followers alike.”
For Paris 2024, Group Samsung Galaxy is made up of over 25 Olympians and Paralympians — together with British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl1 Grace “Sunny” Choi, German Para sprinter Johannes Flooring and South Korean soccer icon Son Heung-min — with extra to be named. It options a number of athletes from a few of the Video games’ latest sports activities — skateboarding, browsing and breaking — which, like Samsung, share core values of open-mindedness and self-expression.
“We’re proud to help this unimaginable workforce of athletes and welcome them to the Samsung household,” added Stephanie Choi. “Not solely are they inspiring people on and off the sphere of play, however they’re additionally making an influence on their communities and on the following era. Along with Group Samsung Galaxy, we’re thrilled to encourage followers all over the world to speak in confidence to new potentialities of their on a regular basis lives.”
The workforce additionally contains 15-year-old skateboarder Rayssa Leal, who turned the youngest Brazilian ever to take part within the Olympic Video games when she gained silver at Tokyo 2020; Kim Ye-ri, the “limitless” South Korean B-girl who overcame a listening to impairment to rise to the highest of her sport; Jagger Eaton (U.S.), who champions skateboarding’s tradition of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are usually not solely fierce rivals on the waves, but in addition fierce ocean and local weather advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.
Madison de Rozario stated: “Samsung’s been part of the Paralympics for thus lengthy, and one of many highest privileges of being a Paralympian is attending to companion with a model that feels so strongly in regards to the Paralympic motion. Tech is taking part in an infinite position proper now, notably in Paralympic and girls’s sports activities. Having the ability to interact with followers immediately has progressed the motion far faster than anything.”
Johanne Defay stated: “I’m tremendous comfortable to be a part of Group Samsung Galaxy. ‘Open at all times wins’ jogs my memory of the open-mindedness one can purchase by way of competitors – generally we win, generally we lose, which challenges many elements of ourselves. We ponder so much on how we will evolve, and I believe that’s a type of open-mindedness.”
Jagger Eaton stated: “To be part of Group Samsung Galaxy means the world to me. From someone who approaches skateboarding in a various approach, to be part of a model that does the identical is superb. ‘Open at all times wins,’ to me, means inclusion of all people. I believe that the Olympic Video games just isn’t solely a tremendous time for everyone to get collectively and cheer for his or her nation, however a possibility to do what I like on the world stage. For me, I at all times keep open in skateboarding as a result of I consider it’s one of the open-minded actions that you are able to do.”
Extra info on how ‘Open at all times wins’ will come to life, the various methods Samsung will improve the Olympic and Paralympic Video games expertise at Paris 2024, and the extra athletes of Group Samsung Galaxy, can be introduced because the Highway to the Video games continues. Group Samsung Galaxy’s full roster has been included under.
About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Accomplice because the Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cell know-how to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends by way of Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the way in which the world experiences the Olympic Video games.
About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Accomplice of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing tools class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers all over the world to share the thrill and inspiration of the Video games by way of Samsung’s transformative cell know-how. Samsung’s dedication to the Paralympic Video games will prolong by way of to Los Angeles 2028 and be celebrated by way of revolutionary cell and computing experiences powered by purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G.
1 ‘B-girl’ refers to a feminine breakdancer.
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