Samsung Electronics and Procter & Gamble Partnership Creates Tide POD Cold Wash Cycle, Optimized for Cold Water Laundry – Samsung Global Newsroom

The Tide POD Chilly wash cycle will probably be accessible on the brand new Bespoke AI Laundry Combo™ within the U.S. and Canada, bringing nice chilly water wash efficiency when used with Tide Hygienic Clear Heavy Responsibility 10X Energy PODS®

Samsung Electronics at present introduced a multi-year partnership with Procter & Gamble (P&G), to launch the brand new Tide POD Chilly wash cycle within the U.S. and Canada. With this first-ever Tide Chilly Licensed cycle, optimized for P&G’s chilly water formulated detergent¹ know-how, customers can expertise nice, chilly wash efficiency on the brand new Bespoke AI Laundry Combo™.

Picture of Tide POD Chilly wash cycle menu on the 7-inch display screen of Bespoke AI Laundry Combo™

The collaboration between Samsung and P&G makes use of data and experience from throughout the 2 world firms to create the brand new Tide POD Chilly wash cycle. The brand new wash cycle is optimized for dissolving Tide Hygienic Clear Heavy Responsibility 10X Energy PODS^® detergent whereas utilizing chilly water, offering glorious laundry efficiency with out consuming power to warmth the water. In comparison with the traditional heat wash cycle,² the Tide POD Chilly wash cycle can present power financial savings with out compromising wash efficiency.

“Samsung is devoted to offering our clients with the last word residence equipment expertise,” stated Moohyung Lee, EVP and Head of the Buyer Expertise Group for the Digital Home equipment (DA) Enterprise at Samsung Electronics. “Our partnership with P&G is a good step in that route, leveraging Samsung know-how and innovation. Trying to the long run, we’re excited to additional develop our partnership with P&G to reinforce the shopper expertise.”

“We’re excited to companion with Samsung to additional our ambition to show three out of 4 masses to chilly by 2030,” stated Alex Perez, Senior Director of NA Cloth Care at P&G. “This partnership and the experience that either side convey to the desk will guarantee customers will get the absolute best wash expertise on chilly with Samsung once they use Tide.” 

The Tide POD Chilly wash cycle will probably be accessible on the brand new Bespoke AI Laundry Combo™, which gives each an ideal wash and dry expertise inside one handy unit, within the U.S. and Canada. The Bespoke AI Laundry Combo™, additionally comes with AI Opti Wash & Dry™,³ which adjusts to the optimum wash and dry cycles primarily based on components comparable to load weight, material kind and soil stage. Moreover, the SmartThings⁴ app empowers our customers to watch, handle and management not solely Samsung good home equipment, but in addition different good gadgets throughout the linked residence ecosystem conveniently from one app.⁵

Picture of Tide Chilly Licensed Bespoke AI Laundry Combo™

The partnership with P&G is the most recent instance of how Samsung continues to work hand in hand with revolutionary firms to enhance the shopper expertise and ship power financial savings.

About Procter & Gamble
P&G serves customers all over the world with one of many strongest portfolios of trusted, high quality, management manufacturers, together with At all times^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Daybreak^®, Downy^®, Fairy^®, Febreze^®, Achieve^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^® and Whisper^®. The P&G group contains operations in roughly 70 international locations worldwide. Please go to https://www.pg.com for the most recent information and details about P&G and its manufacturers. For different P&G information, go to them at https://www.pg.com/news.

¹ Efficiency examined for Tide Hygienic Clear Heavy Responsibility 10X Energy PODS^® solely. Outcomes could differ with different detergents.
² In comparison with the Regular cycle, in heat water utilizing the Tide POD Chilly wash cycle with Tide Energy PODS^® in an 8lb load.
³ Detection and sensing capabilities are primarily based on our deep studying fashions educated utilizing predefined set of information and will yield inaccurate or incorrect outcomes. New datasets could also be launched to our studying fashions sometimes to reinforce its accuracy.
⁴ Accessible on Android and iOS gadgets. A Wi-Fi connection and a Samsung account are required.
⁵ Depending on producer rollout by product, geography and market. Particular person experiences could fluctuate.