Samsung Electronics Ranked as a Top Five Best Global Brand for the Fourth Consecutive Year – Samsung Global Newsroom

Samsung achieved $91.4 billion in model worth and is extremely acknowledged for selling a constant buyer expertise technique and main future applied sciences similar to 6G and AI

Samsung Electronics at the moment was acknowledged by Interbrand, a world model consultancy, as a “World Prime 5” model for the fourth 12 months in a row. Interbrand releases its checklist of “Finest World Manufacturers” annually, and on this 12 months’s checklist, it was revealed that Samsung’s model worth reached $91.4 billion and grew by 4% year-on-year.

Samsung’s model worth elevated throughout all enterprise areas in 2023 regardless of sluggish demand within the world IT {industry}. In line with Interbrand, Samsung Electronics’ analysis was positively influenced by the next:

• Constant company-wide enchancment of the client expertise based mostly on the “One Samsung” technique.
• The elevated degree of connectivity and enhanced gaming experiences via the corporate’s wide-ranging product portfolio and SmartThings.
• The corporate’s function as a frontrunner in future modern applied sciences similar to 6G, synthetic intelligence (AI), automotive, augmented actuality (AR) and digital actuality (VR).
• Constant actions to strengthen ESG management via eco-conscious actions throughout all product strains.

“Because of the assist of our prospects all over the world, Samsung Electronics’ model worth has continued to develop steadily, regardless of an total difficult enterprise setting,” stated YH Lee, President of the World Advertising and marketing Workplace at Samsung Electronics. “We’ll at all times try to be a model that’s beloved by our prospects via main in know-how innovation, enabling significant experiences and persevering with our sustainability efforts.”

Model Worth Pushed by SmartThings, Gaming Expertise, Trade-Main Improvements and ESG Management

Late final 12 months, Samsung Electronics established the Direct-to-Client (D2C) Heart below the World Advertising and marketing Workplace to supply an built-in on-line and offline expertise. The corporate additionally has the CX-MDE Heart — which is chargeable for strengthening the multi-device expertise — to extend synergy between merchandise and enhance the general buyer expertise.

Partnerships had been additionally a significant factor that drove Samsung’s model worth over the previous 12 months. Primarily based on SmartThings, which gives a unified connectivity expertise, Samsung is additional strengthening its open partnerships to attach not solely its personal merchandise but additionally numerous third-party units. As well as, the partnerships with numerous corporations throughout cellular, pill, TV, PC and monitor merchandise present prospects with an optimized gaming expertise.

Samsung continues to spend money on main future applied sciences similar to 5G/6G, AI and automotive that may allow and empower the shoppers of tomorrow. Within the semiconductor sector, the corporate was acknowledged for its industry-first improvements similar to 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and superior cellular units.

ESG has been a significant point of interest, as the corporate’s eco-conscious actions are making an influence. Samsung’s efforts embrace rising the utilization of recycled supplies, similar to plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 collection, open licensing of photo voltaic cell distant know-how utilized in TVs, working along with Patagonia on the Much less Microfiber™ Filter for laundry machines and introducing AI vitality mode in SmartThings Power.

Samsung’s Acknowledged Efforts in Every Enterprise Division

Cellular

• Digicam innovation of the Galaxy S23 collection based mostly on prospects’ insights
• Launching the “Be part of the Flip Facet” marketing campaign and sustaining its management within the foldable telephone class
• Strengthening its place within the gaming {industry} to optimize gaming efficiency within the Galaxy units by working with {industry} main gaming companions
• Persistently enhancing the accessibility of its services, together with the “Ambient Sound” function on the Galaxy Buds
• The Samsung World Targets app to mobilize the Galaxy group and educate them about methods to assist the World Targets

Networks

• Pioneering 5G innovation via technical management similar to 5G virtualized Radio Entry Community (vRAN) and Open RAN
• Strengthening its place within the 5G {industry} via robust partnerships with world Tier 1 telecommunications operators
• Speaking the sustainability elements of Samsung’s 5G community know-how

Visible Show

• Consolidating world market management via steady product innovation, together with Neo QLED 8K and Micro LED
• Strengthening its place within the gaming {industry} via modern merchandise such because the Odyssey Ark, the Samsung Gaming Hub and partnerships with world main recreation streaming companies
• Enhancing accessibility via Relumino Mode¹ and RNIB (Royal Nationwide Institute for Blind Individuals) partnerships

Residence Home equipment

• Sustaining world management in main house equipment classes similar to fridges and washing machines
• Enhancing consumer expertise all through product life cycle based mostly on buyer insights
• Introducing a brand new function for house home equipment with Bespoke merchandise and profitable CES Innovation Award, iF Design Award and extra

Semiconductor

• Delivering industry-first improvements, similar to 12nm-class DDR5 DRAM and solidifying market management
• Strengthening partnerships in excessive progress areas similar to AI and automotive
• Increasing Exynos functions into wearables and 5G
• Enhancing credibility with ISOCELL sensors in flagship smartphones from main producers
• Persistently strengthening ESG communications

Interbrand’s Finest World Manufacturers are listed in response to the analysis of every model worth, which is a results of complete evaluation of the monetary efficiency of the corporate, the affect of the model on buyer purchases and model competitiveness. It’s a model worth analysis with one of many longest histories on this planet and is widely known for its credibility.

¹ Relumino Mode: a viewing mode designed to enhance the visible capabilities of these with low imaginative and prescient, highlighting particular elements of movies similar to distinction, colour and sharpness.