New partnerships with World Surf League, Avenue League Skateboarding and Professional Breaking Tour — constructed on shared values and respect — embody the model’s perception that ‘Open all the time wins’

Samsung Electronics, a Worldwide Olympic and Paralympic Accomplice, at present introduced three new relationships that additional the model’s longstanding assist for sport and its deep-rooted worth of openness. The collaboration will see Samsung work alongside the World Surf League (WSL), Avenue League Skateboarding (SLS) and Professional Breaking Tour (PBT) to have fun the sports activities of browsing, skateboarding and breaking — and their communities — on the Street to Paris 2024 and past.


As introduced earlier this yr, Samsung’s official theme for the Olympic and Paralympic Video games Paris 2024, ‘Open all the time wins,’ articulates the model’s perception that with an open thoughts, each new expertise turns into a significant achievement that opens up new views and infinite potentialities. These three sports activities, every constructed with shared values and respect, embody the spirit of ‘Open all the time wins,’ and Samsung is dedicated to supporting their inspiring and close-knit communities.



“Browsing, skateboarding and breaking, although proudly distinctive, share a basis,” stated Stephanie Choi, EVP & Head of Advertising of Cell eXperience Enterprise at Samsung Electronics. “Open mindset to strive new issues, the dedication to push the boundaries of what’s doable and a tradition of inclusivity that embraces everybody lie on the coronary heart of every sport. These attributes are one thing we at Samsung are additionally captivated with, and we’re honored to assist these three organizations and their athletes and acknowledge their communities — not solely because the countdown to Paris 2024 continues, however as they work to open their sports activities to the world on daily basis.”


Samsung will have interaction WSL, SLS and PBT athletes and fan bases at key occasions on the Street to the Video games. These partnerships will come to life via a brand new collaborative initiative designed to highlight the long-lasting figures and subcultures of every neighborhood, in addition to their distinctive tales, which can be unveiled in April.


“We’re proud to accomplice with Samsung to showcase our unbelievable athletes and their journey to Paris 2024 — and Tahiti,” stated Tim Greenberg, WSL EVP, Content material Technique and Manufacturing. “Collectively we’ll have fun browsing’s distinctive tradition, communities and athletes on this vital and thrilling yr for the game.”


“Our group was based with the goal to foster the recognition and acceptance of avenue skateboarding worldwide,” stated Matt Rodriguez, Basic Supervisor, SLS. “We stay these values on daily basis and are so happy to accomplice with Samsung, a model that focuses on openness and inclusivity at its core. Collectively, we’ll strengthen our platform, assist our neighborhood and reinforce our shared perception in openness.”


“Over the previous decade since our tour’s inception, we’ve witnessed an unbelievable evolution in our sport and tradition,” stated Chris Wright, often known as “Cros One,” founding father of PBT. “Huge shoutout to the b-boys and b-girls who push the boundaries of creativity and self-expression on daily basis. Now, we’re gearing as much as make historical past with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal second in our sport’s journey.”


Extra particulars on the neighborhood initiative and partnership actions can be shared within the coming weeks.



About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Accomplice because the Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cell expertise to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends via Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the best way the world experiences the Olympic Video games.


About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Accomplice of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing tools class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers around the globe to share the joy and inspiration of the Video games via Samsung’s transformative cell expertise. Samsung’s dedication to the Paralympic Video games will lengthen via to Los Angeles 2028 and be celebrated via revolutionary cell and computing experiences powered by purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G.


About World Surf League
The World Surf League (WSL) is the worldwide residence of aggressive browsing, crowning World Champions since 1976 and showcasing the world’s greatest browsing. The WSL oversees browsing’s international aggressive panorama and units the usual for elite efficiency in essentially the most dynamic enjoying subject in all of sports activities. With a agency dedication to its values, the WSL prioritizes the safety of the ocean, equality, and the game’s wealthy heritage, whereas championing development and innovation. For extra data, go to


About Avenue League Skateboarding
Since its inception in 2010, Avenue League Skateboarding (SLS) has propelled avenue skateboarding from a group of impartial standalone occasions to a famend international collection. As pioneers of avenue skateboarding’s premium qualification system and competitors format, SLS presents an amateur-to-professional pathway and creates thrilling stay occasions throughout the globe. The SLS Championship Tour is acknowledged because the world’s premier skilled avenue skateboarding competitors. Occasions happen on custom-built, one-of-a-kind, SLS-certified plazas in main cities around the globe, with the most effective within the sport competing for the very best stakes. For extra data, go to


About Professional Breaking Tour
The Professional Breaking Tour stands on the forefront of elevating Breaking, internet hosting premier aggressive occasions that remember the dance type’s artistry, athleticism, and cultural heritage. By our meticulously organized competitions, we goal to supply a dynamic platform for breakers to showcase their skills, whereas fostering a neighborhood rooted in respect, unity, and inventive expression. Our mission is to highlight the vibrancy of breaking on a worldwide stage, encouraging development and appreciation for this dynamic component of hip-hop tradition. For extra data, go to

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