Samsung equips design studio with state-of-the-art show know-how, paving the street for the way forward for sustainable luxurious autos

Samsung Electronics at this time introduced that Lucid Group, Inc., has put in The Wall at its design studio to boost the collaborative design course of for his or her future electrical car fashions. With cutting-edge MicroLED know-how, The Wall affords distinctive visible capabilities, offering Lucid with extra instruments to fulfill the surging demand for sustainable electrical autos, whereas elevating the posh expertise for drivers.


“At Lucid, we’re on a mission to encourage the adoption of sustainable power with a deal with the human expertise. With The Wall, we’re capable of take this mission to new heights,” mentioned Jenny Ha, Exterior Design Supervisor at Lucid Motors. “Whereas designing the Lucid Air Sapphire, from idea sketches all the way in which to remaining changes, Samsung enabled us to visualise the way forward for our autos in excessive decision in any respect phases of growth. No element was left unnoticed, and we’re thrilled for our prospects to expertise the outcomes of the brand new design course of.”


“The Wall set up within the Lucid Motors design studio is one other nice instance of how Samsung improvements are serving to our companions and prospects unlock their very own thrilling improvements to drive their enterprise in thrilling new methods,” mentioned James Fishler, Senior Vice President of the House Leisure & Show Divisions at Samsung Electronics America. “Supporting Lucid in its mission to ship sustainable luxurious autos – and the gorgeous design of the brand new Lucid Sapphire made attainable with our 255-inch class excessive decision show — has been each inspiring and rewarding.”


▲ Simon Tovey, Exterior Design Director at Lucid Motors, and Jiyeon Jenny Ha, Exterior Design Supervisor, focus on the outside design for the Lucid Air Sapphire utilizing The Wall with MicroLED know-how



Excessive-Definition Picture High quality Delivered at Full-Sized Scale for Seamless Collaboration

Powered by superior MicroLED know-how, the 255-inch show empowers Lucid’s designers to view and overview their designs in true-to-life colour at a 1:1 scale. Not solely does the true-life colour produce a sensible rendering of the design, however the high-resolution show precisely reproduces the reflection of sunshine off advanced 3D surfaces.


The genuine picture rendition permits for elevated collaboration between engineering and design groups, leading to accelerated choice making processes that save the corporate money and time.


▲ Simon Tovey, Exterior Design Director at Lucid Motors, opinions particulars of the Lucid Air Sapphire in entrance of The Wall with MicroLED know-how


“The Wall has revolutionized the way in which our design and engineering groups work collectively,” added Ha. “With this know-how, we will effortlessly visualize design information that includes engineering suggestions and simulation outcomes, permitting us to promptly assess the results of any alteration on the general design. In different phrases, growth groups now function extra effectively, and drivers can take pleasure in enhanced luxurious aesthetics with out compromising superior car efficiency. It may be a tough candy spot to stability, however The Wall helps us pinpoint it seamlessly.”


▲ Jiyeon Jenny Ha, Exterior Design Supervisor at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED know-how


The Wall’s flexible-yet-compact design additionally saves worthwhile studio ground area at Lucid’s headquarters. This enables multidisciplinary groups to make use of the area for collaborative design workshops to completely refine each element of the autos to ship the premiere high quality drivers deserve.


To be taught extra about how The Wall is revolutionizing automotive design, please go to:

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