At this yr’s Galaxy Unpacked on January 17, Samsung Electronics unveiled the Galaxy S24 collection, ushering in a brand new period of cellular AI. With Galaxy AI, the collection captivated each home and worldwide media and customers worldwide. 


Guests attended Galaxy Unpacked on the SAP Middle in San Jose, and Samsung Newsroom was on the scene to seize the primary reactions of individuals getting hands-on with the newest Galaxy lineup. Maintain studying for extra photographs, highlights and updates from Galaxy Unpacked 2024. 



Setting the Stage for the Samsung’s First AI Cellphone 

Earlier than getting into the sector for Galaxy Unpacked, media, influencers and followers from all over the world packed the foyer. The environment was stuffed with pleasure and anticipation for the newest Galaxy gadgets, which promised to revolutionize the cellular panorama with Galaxy AI. 


▲ Customers from all around the world, together with native and worldwide media, and Samsung Members Stars, lined up on the reception to register for Galaxy Unpacked 2024.



Palms-On With the Galaxy S24 Sequence within the Expertise Zone 

Following the Unpacked presentation, guests flocked to the Galaxy S24 Expertise Zone, the place they may expertise Galaxy AI for the primary time. 


▲ Guests to Galaxy Unpacked 2024 obtained hands-on expertise with the newest Galaxy S24 collection.


▲ Influencers, media and Galaxy followers check out Galaxy AI at Galaxy Unpacked 2024.



First Impressions From Crew Samsung Galaxy and Samsung Members Stars 

▲ (Prime) Crew Samsung Galaxy skate boarders Sky Brown and Jagger Eaton (far left and proper) posed with Samsung President and Head of MX TM Roh and Google SVP Hiroshi Lockheimer at Galaxy Unpacked 2024. (Backside) Crew Samsung Galaxy Skate boarders Sky Brown and Jagger Eaton.


Following the Galaxy Unpacked occasion, Samsung Newsroom sat down with outstanding athlete ambassadors from Crew Samsung Galaxy, Samsung Members Stars and customers to listen to their first reactions to the newly unveiled Galaxy merchandise. 


“It’s superb to be right here at Unpacked for the primary time,” stated Sky Brown, skilled skateboarder, surfer and member of Crew Samsung Galaxy. Her favourite new characteristic was Instantaneous Sluggish-mo, powered by Galaxy AI, which provides new frames to decelerate movies. “I’m all the time filming my skating and browsing,” she revealed. “The Sluggish-mo is insane. I can seize all the pieces to investigate and repair my methods. It’s so useful with the issues I do.”


“The presentation was unbelievably detailed, and the eagerness was unreal,” stated Jagger Eaton, Olympic skateboarder and fellow member of Crew Samsung Galaxy. What caught his consideration essentially the most was the Galaxy S24 Extremely’s digicam, notably its Area Zoom and Sluggish-mo options. “The very first thing I did once I walked into the Galaxy Expertise Area was seize the cellphone and use the digicam,” he shared. “With Galaxy AI, I really feel like you should utilize it for on a regular basis life.”


Samsung Newsroom then had the chance to fulfill with Samsung Members Stars, the corporate’s model ambassadors who share their ardour for Galaxy with Samsung Neighborhood members worldwide. 


▲ Samsung Members Stars and twin sisters Ahyeon Lee and Ayeong Lee at Galaxy Unpacked 2024


Ahyeon Lee and Ayeong Lee, twin sisters from Korea, shared their pleasure about seeing the all-new Samsung Galaxy S24 collection unveiled in particular person. Of all the brand new Galaxy AI features, they selected Be aware Help and Circle to Search as essentially the most spectacular options. “I take advantage of Samsung laptops for learning and note-taking to arrange my schedule. It’s incredible that AI can summarize my notes in a single go, saving me the difficulty of doing it manually,” stated Ahyeon Lee. “Earlier than, once I got here throughout garments or sneakers that I favored, I used to take footage and ask round for the place to purchase them. Now, with Circle to Search, I can search for info instantly with a easy swipe,” added her sister, Ayeong Lee. 


▲ Alexis Masson, a Samsung Members Star from France, at Galaxy Unpacked 2024


“Beforehand, I’ve solely watched the Galaxy Unpacked occasion by way of YouTube stay. It was an honor to have the ability to see TM Roh, President and Head of Cellular eXperience (MX) Enterprise, in particular person right this moment,” stated Alexis Masson, a Samsung Members Star from France. “The AI Edit and Chat Help options revealed at Unpacked right this moment caught my consideration, particularly in how the options assist you to by suggesting completely different textual content kinds and tones. As a Samsung Members Star, I plan to make use of these AI options to assist me write articles for the Samsung Neighborhood.” 


▲ (From left) Samsung Members Stars and Crew Members Stars at Galaxy Unpacked 2024



Tapping Into the Pleasure of Galaxy Customers 

Lastly, Samsung Newsroom spoke with influencers and media in attendance to verify the heartbeat on which Galaxy AI options had been their favorites. 


▲ Way of life influencer Raghda Kouyoumdjian at Galaxy Unpacked 2024



Players, athletes and way of life influencers alike — quite a few Unpacked attendees identified Circle to Search with Google as a spotlight of the Galaxy S24 collection. “Circle to Search goes to make purchasing really easy for me!” stated Raghda Kouyoumdjian, a social media influencer and way of life YouTuber from Jordan. “You don’t must screenshot, sort in additional info or swap to a different app. You’ll be able to simply circle the merchandise, and that’s superb.” 


▲ Twitch streamer Denise Teo JiaQi (Supercatkei) at Galaxy Unpacked 2024


Players, particularly, additionally expressed enthusiasm for the Galaxy S24 Extremely’s vivid and immersive viewing expertise. With its 6.8-inch flatter show and slimmer, extra uniform bezels that enable for bigger display sizes, the anticipation was excessive. Denise Teo JiaQi (Supercatkei), a Twitch streamer from Singapore, shared her pleasure, saying, “I already knew it was going to be fairly epic, to be trustworthy. The seamless display expertise on the Galaxy S24 is one thing I actually take pleasure in as a gamer and stay streamer. I’m very desirous to attempt it for myself!”


▲ Delfi reporter Tomas Stasiukevičius at Galaxy Unpacked 2024



Tomas Stasiukevičius, a reporter from Lithuania for Delfi, discovered Samsung’s efforts to beat language boundaries notably spectacular. “I used to be utterly blown away by all of the AI that enhances the expertise of the Samsung Galaxy S24 collection,” he stated. “I’m actually excited in regards to the new Interpreter and Dwell Translate options that you would be able to really use to speak in a international language with none boundaries.” Tomas recounted a private expertise going through language boundaries in Spain, the place English wasn’t broadly spoken, making communication difficult. “Nevertheless, with the brand new Galaxy S24 collection, touring has turn out to be limitless.”


▲ Ngô Trần Thịnh from Ho Chi Minh Metropolis Tv at Galaxy Unpacked 2024


Ngô Trần Thịnh, the Head of Digital Content material at Ho Chi Minh Metropolis Tv, praised the interpretation of Dwell Translate, even for advanced language pairs. “I used to assume translation was inconceivable, however with AI, it’s completely potential.” Placing the characteristic to the check, he spoke in Vietnamese whereas his pal communicated in English, attaining a “100% correct” translation. In his position, Thịnh focuses on making expertise seamless for customers, noting that Samsung is excelling on this facet.” That’s what I really like about Samsung’s expertise – it’s ushering in a brand new period of AI for all.” 


This yr, Galaxy Unpacked has set the stage for a brand new period of cellular expertise. With the Galaxy S24 collection powered by Galaxy AI, innovation is now within the fingers of customers like by no means earlier than. For extra on how AI is opening extra prospects for customers, keep tuned to Samsung Newsroom. 


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