[ViewFinity S9 Story] RABBIT WALKS Pushes Boundaries of Picture Quality Demo Content Creation – Samsung Global Newsroom


The “crown jewel” of ultra-high-definition content material is video. It’s not nearly sharp, vibrant picture high quality; it’s additionally about elaborate frame-by-frame and pixel-by-pixel work. In a single video, you’ll be able to see the creator’s cautious balancing of distinction and coloration, in addition to the aesthetics that go into each little element.


That is very true for “image high quality demo” movies, which showcase the show’s full specs, capabilities and their potentials. When creating an image high quality demo video, it’s all concerning the particulars. This is the reason ultra-high decision monitor needs to be used to create elaborate demo content material.


Samsung Newsroom met with varied artists who’re utilizing ViewFinity S9 to speak about how expertise impacts their inventive course of and art work. The artwork professionals embody DEVSISTERS who emphasised the significance of displays in 3D design; OIMU which delivers the attractive Korean names of colours; and Mike Perry, who suggests a brand new perspective with graphics design. On this final installment of the ViewFinity S9 Story sequence, Samsung Newsroom sat down with CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS to discover how he pushes the boundaries of show.


▲ CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS


Established in 2010, RABBIT WALKS has grown into knowledgeable 3D content material studio, having directed over 1,400 commercials, model movies and way more. The skilled visible content material firm is growing varied options for digital media with its industry-leading technological prowess, particularly in dwell streaming CG(Pc-generated Graphics) utilizing recreation engine and 8K or higher-resolution content material.



Q: Inform us a bit about your position at RABBIT WALKS.


I oversee content material course and visible results, with a major deal with adverts and movie high quality demo movies for digital signage. For image high quality demo reels, it’s vital to know a show’s expertise to profit from its capabilities. So, I spend quite a lot of effort and time into understanding displays whereas creating demo content material. I’m checking the image high quality pixel by pixel and making tremendous changes body by body to push the refresh charge to its limits. Via this harsh course of with a exact directing, I can present a unique type of visible catharsis to audiences.


▲ An additional-large scale OOH(out-of-home) commercial created by RABBIT WALKS



Q: What’s the position of a monitor in image high quality demonstration?


An image high quality demo video is designed to showcase the complete specs, options and capabilities of digital signage. Provided that these demo movies for big signages needs to be produced in ultra-high decision, the monitor’s decision issues lots. The significance of display decision will increase at commerce exhibits like CES, ISE and InfoComm, the place there are bigger digital signages, typically related to one another, reaching resolutions as excessive as 20K.



▲ A 263-inch The Wall All-in-One performs demo content material created by RABBIT WALKS on the entrance of Samsung Electronics’ sales space at InfoComm 2023



Q: Are you able to inform us about your current venture utilizing ViewFinity S9?


Lately, I created a wide8K image high quality demo content material for a seven-meter show, designed to be considered from only a meter away. At this distance, even the tiniest pixel will be noticeable, which is why I wanted to examine each element and even the slightest noise. With ViewFinity, I discovered that previews intently mirrored the ultimate product, which was actually useful.


When engaged on content material with ultra-high resolutions, together with 8K content material and past, we frequently discover that our displays fall quick in resolutions. Thankfully, the ViewFinity monitor encompasses a 5K decision which supplies more room than 4K displays with out sacrificing particulars. It significantly enhances effectivity because it exhibits extra areas. Actually, it wouldn’t be simple going again to simply 4K.


▲ Comparability between 4K and 5K on a working display. Viewfinity S9 allows customers to evaluation 4K content material in native decision whereas concurrently displaying neighboring work tabs



Q: What are your favourite options of ViewFinity S9?


I typically simply carry a monitor when filming outdoors on small scale productions, however the brilliant atmosphere and lightweight reflections can get in the way in which. So, it’s troublesome to observe in actual time because it challenges me from checking particulars on web site. Most of the time, we’d often examine minimally due to this.


The opposite day, I introduced ViewFinity S9 to my filming location for monitoring, and its Matte Show decreased the sunshine reflection and actually improved my productiveness. And, the display itself was so brilliant that I might monitor the outcomes than I anticipated. Because of the ViewFinity monitor, I might deal with each filming and modifying onsite.


▲ Kim says he enjoys taking Viewfinity S9 to out of doors manufacturing websites



Q: What units the ViewFinity S9 other than earlier displays?


I like the truth that ViewFinity helps Thunderbolt™ 4, immediately connecting units to the monitor like a hub.1 I might usually join a hub to the laptop computer, and since there are sometimes too many wires, we would unintentionally journey over the cables.


Thunderbolt™ 4 allows ViewFinity S9 cost units and plug varied units into the again of the monitor. We are able to join vital units akin to exterior drives, which was reassuring.


▲ Supporting varied inputs, Viewfinity S9 permits for multi-tasking throughout a variety of units


▲ The Viewfinity S9 has Thunderbolt™ 4(90W), Mini DisplayPort and USB-C connectivity.



Q: How did ViewFinity S9 change your work atmosphere?


In creating 3D content material, CG renders typically take a major period of time, making it difficult to do anything on the similar time. Nevertheless, ViewFinity S9 provides the pliability to have interaction in different actions, like watching streaming content material,2 no matter ongoing duties on the PC.


I used to have totally different displays for graphic works and watching streaming content material. With ViewFinity S9, I can streamline and have one monitor that may be utilized for various functions. Like me, for individuals who spend prolonged hours engaged on displays, its versatility is a good benefit.


▲ Kim modifying 3D graphics on a Viewfinity S9



Q: Are there some other options you loved utilizing?


Few 5K or higher-resolution displays can pivot. ViewFinity, then again, can be utilized each horizontally and vertically, which could be very handy. I not too long ago create a vertical video and the ViewFinity S9’s pivot characteristic was actually useful. Now, I can see simply view and edit vertical and horizontal content material by merely rotating the monitor.  These ergonomic options, together with height-adjustable stand and tilt capabilities, actually assist maximize productiveness.


▲ Many graphic designers together with Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS, say the pivot characteristic could be very helpful for his or her work



Q: As an professional in image high quality demo movies, what are your ideas on the monitor?


Having used the ViewFinity monitor, I can safely say I like all the things concerning the monitor. From its brightness and determination to its vibrant colours. It’s an distinctive alternative for inventive professionals. A flexible monitor with nice specs. I extremely advocate it.


▲ “When you improve, it’s onerous to step again down. Actually, it wouldn’t be simple going again to simply 4K,” says Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS




1 Solely Mac computer systems with Apple silicon launched after 2020 are supported.
2 App availability could fluctuate by nation and separate subscriptions could also be required. Requires web connection and TV tuner isn’t included. You have to a Samsung Account to entry the complete vary of sensible options accessible by your gadget, together with network-based sensible providers, purposes akin to video games and streaming providers, sensible dwelling performance and plenty of extra.


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