March 18, 2024
PRESS RELEASE
Apple Jing’an to welcome its first clients this Thursday, March 21, in Shanghai
The brand new Apple Retailer in Shanghai options Apple’s greatest lineup of merchandise ever, particular Right this moment at Apple periods that remember native tradition, and a staff of greater than 150 prepared to supply wonderful service to clients
SHANGHAI Apple as we speak previewed Apple Jing’an, positioned close to Jing’an Temple and Jing’an Park in Shanghai. The shop is encircled by an exterior plaza that provides the group a gathering place for particular occasions, in addition to offering a one-of-a-kind purchasing vacation spot the place clients can uncover and purchase Apple’s unparalleled lineup of services.
“We’re thrilled to open Apple Jing’an — a retailer that seamlessly blends the standard with the trendy and completely enhances this historic neighborhood in Shanghai,” stated Deirdre O’Brien, Apple’s senior vice chairman of Retail. “From our phenomenal iPhone lineup to the brand new 13- and 15- inch MacBook Air, Apple Jing’an brings all of our services along with an incredible staff to create a very magical purchasing expertise for our clients.”
The Retailer and Workforce
Positioned subsequent to the landmark Jing’an Temple, Apple Jing’an is a must-see vacation spot in Shanghai. Approaching the shop by way of a grove of maple bushes that line the higher plaza, guests are handled to a shocking view of the temple. As clients descend down the steps, they cross by terracing, double-curved partitions that reach ahead in a circle to kind amphitheater seating that may host Right this moment at Apple periods specifically created for Apple Jing’an to have a good time the group and its creators. Upon getting into the expansive retailer from the decrease stage, clients are invited to discover the encircling avenues and show tables with the most recent iPhone 15 lineup, the brand new 13- and 15- inch MacBook Air with the highly effective M3 chip, and Apple’s first-ever carbon impartial merchandise in its newest Apple Watch lineup.
As soon as inside the shop, guests can journey between flooring utilizing the central function staircase or by way of the stainless-steel elevator. The Discussion board, that includes a big video wall within the middle, serves as an area for studying and inspiration by way of free Right this moment at Apple periods. In the meantime, the Boardroom affords a personal setting the place the shop’s Enterprise Workforce can provide recommendation and coaching to entrepreneurs, builders, and clients of companies massive and small.
From the design of the shop to the supplies used to deliver it to life, each ingredient of Apple Jing’an is constructed with function. Reflecting Apple’s long-standing dedication to the atmosphere, the brand new retailer contains a Padang Gentle stone wall that’s sustainably and domestically sourced inside China, giving the shop a seamless visible and materials concord.
The 150-person-strong staff is able to assist clients store for a brand new machine, present customized setup and help, study switching to iOS, or discover out about retail companies like Apple Commerce In or financing applications.
Ideally located simply steps away from public transport, the brand new retailer affords a devoted Apple Pickup station to make it simpler than ever for purchasers in Shanghai to order on-line and gather their units in-store at a time that’s handy for them.
Particular Classes
Opening festivities embody a particular efficiency by the youngest members of the Shanghai Symphony Orchestra to share the way forward for classical music in-store for purchasers. Apple Jing’an may also provide a particular six-week Right this moment at Apple program that pays homage to the local people and its creatives with the sequence Let Various Creativity Bloom in Jing’an, showcasing Shanghai’s subsequent technology of creators and their multifaceted expertise by way of the groundbreaking capabilities of iPhone.
Following opening weekend, the shop will host its free, ongoing Right this moment at Apple periods that assist customers get arrange, related, and take advantage of out of their units. The free Apple-led programming contains:
- Picture Tour: Framing Structure
- Get Began: Mac
- Workshop: Pictures on iPhone
- Video Tour: Capturing Cinematic Pictures
Apple in China
For greater than 30 years, Apple has been innovating and delivering one of the best services for purchasers in China, and helps greater than 5 million jobs by way of direct employment, its provide chain, and the iOS app economic system. For the reason that first Apple Retailer opened in China in 2008 with Apple Sanlitun, Apple Retail has always innovated to satisfy clients the place they’re, present one of the best purchasing expertise each in shops and on-line, and deepen connections with native communities.
Right this moment, Apple has 57 shops in Larger China, with 1000’s of staff members delivering distinctive service and creating magical experiences for purchasers. Final 12 months, Apple opened Apple MixC Shenzhen, the second retailer within the vibrant metropolis, in addition to Apple MixC Wenzhou, the primary retailer within the coastal metropolis. Apple Jing’an marks Apple’s eighth retailer in Shanghai. Along with purchasing immediately with Apple Retail, clients in China have much more locations to find and purchase Apple merchandise, get knowledgeable help, and extra on the Apple Retailer on-line.
The staff at Apple Jing’an will welcome its first clients on Thursday, March 21, at 7 p.m.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Brian Bumbery
Apple
bumbery@apple.com
Pia Fontes
Apple
pia_fontes@apple.com
Apple Media Helpline
media.help@apple.com
