12.2 million smartphones had been shipped within the Center East (excluding Turkey) within the ultimate quarter of 2023 – that may be a 24% enhance in comparison with the identical interval of the yr earlier than, in response to analysis printed by Canalys. 2023 as a complete introduced an 11% enhance in shipments in comparison with 2022 for a complete of 42.5 million.

Samsung maintains its place because the #1 vendor, although it’s now not as dominant because it was in earlier years. Transsion (Tecno, Infinix, iTel), Xiaomi (together with Redmi and Poco) and Apple had very related volumes in This autumn and we might even see some reshuffling.

Canalys credit end-of-season gross sales occasions just like the Dubai Purchasing Competition, plus Black Friday and Yellow Friday from Amazon and Midday. The UAE confirmed a wholesome 22% progress, which is definitely on the smaller finish of the size.

Canalys: the smartphone market in the Middle East grew 24% in Q4, 11% for the full year 2023

Xiaomi has been increasing its presence in brick and mortar shops within the UAE. For instance, Xiaomi telephones are actually provided in twelve Sharaf DG, up from 4. Fashions just like the Redmi 12C proved significantly widespread.

Iraq noticed an enormous 86% surge in shipments as Transsion and Xiaomi ran advertising campaigns aimed toward a youthful viewers. Honor’s Xa and Xb collection, together with flagships just like the Magic 5 Professional are bringing increasingly more consideration to the brand new model in Iraq and Saudi Arabia.

Whereas Motorola didn’t make the Prime 5, the corporate noticed a formidable 49% progress within the area. Moto telephones can be found in a number of nations within the Center East and Africa, however the firm is seeking to broaden to over 10 new oens.

Canalys: the smartphone market in the Middle East grew 24% in Q4, 11% for the full year 2023

Trying ahead, Canalys’ prognosis for 2024 is a constructive one. The analysts additionally see the thriving tourism part as a driver for progress: “Within the long-term, the upcoming introduction of a unified GCC vacationer visa, more likely to happen in 2024 or 2025, is anticipated to spice up guests, probably benefiting varied sectors, significantly tourism-related providers. A surge in tourism might create demand for the most recent units and expertise,” stated Canalys Senior Guide Manish Pravinkumar.


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