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Samsung Electronics has as soon as once more demonstrated its dominance within the world TV market, marking an unprecedented 18-year streak on the forefront of the business.
Market analysis agency Omdia reported that Samsung has achieved a 30.1% share of the worldwide TV market in 2023, reinforcing its standing because the business chief since 2006. This success is basically because of the firm’s strategic concentrate on premium and large-screen TV classes, pushed by its cutting-edge QLED and OLED fashions.
Since its launch in 2017, Samsung’s QLED TV lineup, together with the most recent Neo QLED fashions, has surpassed cumulative gross sales of 40 million models. In 2023 alone, the QLED lineup achieved gross sales of 8.31million models.
▲ Samsung is ranked No. 1 world TV model for 18th consecutive 12 months
Samsung asserted notable management within the premium TV sector – particularly for TVs over 75 inches and priced above $2,500. The corporate has recorded a powerful 60.5% market share by way of gross sales for TVs priced over $2,500, whereas additionally sustaining a lead with 33.9% gross sales share for TVs over 75 inches. As well as, due to strong gross sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.
Constructing on its success within the ultra-large and high-end TV market, Samsung has additionally made vital strides within the OLED sector. The corporate’s OLED TV lineup recorded 1.01 million models offered in 2023, capturing a market share of twenty-two.7%. With the expanded OLED lineup in 2024, Samsung’s market share within the OLED sector is projected to surge in 2024.
“We’re proud to be acknowledged because the market chief within the world TV sector for 18 consecutive years, a testomony to the enduring belief and loyalty our clients place in Samsung,” said SW Yong, President and Head of Visible Show Enterprise at Samsung Electronics. “We’re deeply dedicated to advancing the business, shifting past distinctive image high quality to supply extra significant and beneficial experiences.”
At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the beginning of the AI Screen Era. The development in state-of-the-art chipsets and capabilities is about to redefine the sensible TV area, integrating refined AI powered by Tizen OS to ascertain AI screens as heart of the sensible residence innovation.
2024 is shaping as much as be one other 12 months of great innovation for Samsung. With developments in processors and cutting-edge AI options, Samsung is on target to additional rework residence leisure and set new benchmarks within the TV business.
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