On January 9, Samsung Electronics unveiled its sales space on the Shopper Electronics Present (CES) 2024 — the world’s largest client electronics and knowledge expertise exhibition held in Las Vegas.


Centered on the theme “AI for All: Connectivity within the Age of AI,” Samsung’s sales space highlighted the corporate’s unwavering dedication to industry-leading innovation and strategic work in enhancing lives. With the potential to reinforce experiences at residence, at work, and in every single place in between, Samsung’s vision for AI encompasses all points of every day life.


▲ View scenes from the Samsung sales space on the opening day of CES


Learn on for an in depth have a look at the 5 distinctive zones in Samsung’s CES 2024 sales space, the place technical excellence creates new, significant experiences.


▲ The Samsung sales space at CES 2024 showcased the corporate’s improvements within the Sustainability Zone, SmartThings Zone, Display Expertise Zone, House Expertise Zone, and Cellular Expertise Zone


▲ Guests gathered on the entrance to view the corporate’s newly introduced AI imaginative and prescient on The Wall, an ultra-large MICRO LED show



Eco-Aware Insights on the Sustainability Zone

Upon entering into the sales space, attendees had been welcomed into the Sustainability Zone that offered insights into Samsung’s environmental technique, useful resource circularity efforts, and accessibility enhancements. That includes a wall constructed from recycled supplies, the zone demonstrated how sustainability shapes the corporate’s developmental course. Moreover, attendees discovered about partnerships with startups working to deal with environmental points in addition to SmartThings Vitality — the corporate’s residence power service serving to customers reside extra eco-consciously.


▲ View of the Sustainability Zone


▲ Attendees considered particulars of Samsung’s sustainability efforts on the Round Workshop



Smarter Dwelling Made Easy on the SmartThings Zone

Within the SmartThings Zone, attendees interacted with Samsung’s ever-expanding residence ecosystem — which at present contains 196 SmartThings-compatible units and merchandise from 48 associate firms. The zone featured quite a lot of situations associated to totally different duties and rooms within the residence, permitting customers to think about how SmartThings may enhance their every day lives. Topping off the partaking expertise, attendees had been capable of take pleasure in a reside cooking present with British meals influencer Oli Paterson.


▲ View of the SmartThings Zone


▲ (From left) Guests engaged in immersive gaming experiences. Attendees examined out quite a few SmartThings-enabled capabilities together with Pet Care.



Breaking the Boundaries of Leisure on the Display Expertise Zone

Samsung welcomed guests to find out how the corporate is enhancing its shows with AI expertise on the Display Expertise Zone. Presenting its suite of premium TVs together with the brand new Clear MICRO LED, the zone reworked content material viewing from a passive exercise into an immersive expertise. What’s extra, attendees had been excited to fulfill the newly revamped Ballie — Samsung’s AI companion robotic that provides extra customized providers.


▲ View of the Display Expertise Zone


▲The brand new Clear MICRO LED show and Ballie robotic attracted the eye of many viewers



An AI-Powered Life-style on the House Expertise Zone

The House Expertise Zone invited attendees to find out how AI expertise minimizes the effort of chores and every day duties via Samsung’s residence home equipment — together with the Bespoke AI Laundry Combo™, Bespoke 4-Door Flex™ Fridge with AI Household Hub™+, and extra. On this zone, attendees witnessed how sensible cycles like AI OptiWash™ and AI Optimum Dry improve the laundry course of and the way clever options comparable to AI Imaginative and prescient Inside manages meals components.


▲ View of the House Expertise Zone


▲ Guests listened to detailed explanations of Samsung’s suite of Bespoke residence home equipment



A Hyper-Linked System Ecosystem on the Cellular Expertise Zone

The Cellular Expertise Zone on the finish of the sales space featured Samsung’s moveable units. Attendees examined the brand new AI capabilities, upgraded processing energy, and exact touchscreen of the newest Galaxy Book4 collection. Moreover, the zone illustrated the corporate’s partnerships with {industry} leaders, comparable to Microsoft, who’re constructing a extra linked Galaxy ecosystem.


▲ View of the Cellular Expertise Zone


▲ Attendees examined out the brand new Galaxy Book4 collection and gained insights into the hyper-connected Galaxy ecosystem

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